Yohji Yamamoto
Yohji Yamamoto is the prêt-à-porter (ready-to-wear) line by designer Yohji Yamamoto. Since its debut at the Paris Collection in 1981, it has been renowned for its avant-garde style, often referred to as the "Black Shock" revolutionizing traditional Western fashion concepts.The image of women envisioned by Yohji Yamamoto is that of an independent, intellectual woman with a strong inner will. The designs, primarily based on the color black—a hue Yamamoto sees as embodying infinite possibilities—express inner strength and intelligence. Iconic elements like asymmetric silhouettes and flowing drapes that bring out feminine grace and delicacy.Yohji Yamamoto's clothing encourages women to face their inner selves, live more confidently and authentically. The brand aims to allow each woman to express her individuality and charm through clothing, promoting self-expression and confidence.
FASCINATE is an online store where you can purchase popular Yohji Yamamoto items.
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