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USUALIS
USUALIS
USUALIS is a casualwear brand founded in 2002 in Bologna, Italy. With the philosophy of bringing humor to everyday life, the brand is known for its playful graphics combined with minimal silhouettes. The name USUALIS is a coined term derived from USUAL and STYLE, expressing the concept of making everyday outfits feel a little more special. By adding creative visual accents to otherwise simple pieces, USUALIS creates individuality that stands out from the crowd. Its versatile appeal makes it a favorite from beach resorts to metropolitan streets around the world. Most of the brand's production is centered in factories across central Italy, where cutting, printing, and finishing are all closely monitored to ensure both high quality and expressive design. In recent years, USUALIS has introduced gender-neutral sizing and limited lines using recycled materials, reinforcing its commitment to diversity and environmental responsibility. The brand is also active in two-way communication via social media, building a growing international community that shares and celebrates new values and perspectives.
About FASCINATE
FASCINATE is an online store where you can purchase popular USUALIS items.
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