[Brand introduction] New brand “LABEL UNDER CONSTRUCTION"

2024-11-15 EIKICHI UEDA

LABEL UNDER CONSTRUCTION  - 24-25AW About LABEL UNDER CONSTRUCTION 1-001

Today, we’re excited to introduce LABEL UNDER CONSTRUCTION, a brand newly available this season at FASCINATE_THE R (Osaka, Shinsaibashi).

LABEL UNDER CONSTRUCTION is distinguished by its approach of translating the essence of three-dimensional creation, separation, and deconstruction into two-dimensional design.

The architectural patterns born from this process, combined with a minimalist sense of classicism, create a unique presence that is unmatched.

The brand’s designs transcend the boundaries of mere clothing, captivating viewers as though they were works of art.

Additionally, the high-quality fabric born from advanced manufacturing techniques offers a special tactile experience, allowing you to immediately feel the difference the moment you touch it.


Through this article, we hope to share the unparalleled allure of LABEL UNDER CONSTRUCTION with a wider audience and spark your interest in this remarkable brand.

About LABEL UNDER CONSTRUCTION

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LABEL UNDER CONSTRUCTION, founded in 2003 in Perugia, Italy, is a knitwear brand that merges architectural patterns with minimalistic classicism, creating a distinctive presence unlike any other.

Its designer, Luca Laurini, honed his fashion design skills at Florence’s Polimoda and FIT in New York before working with the Italian brand Carpe Diem from 2000 to 2003. Building on this experience, he established LABEL UNDER CONSTRUCTION.

The brand is renowned for its innovative reversible designs, slim silhouettes, and extensive color palette, ranging from vibrant hues to classic monochromes like black and white.

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With exceptional knitting production techniques that blend traditional craftsmanship with cutting-edge methods, the brand produces unique, high-quality knitwear. This expertise stems from Laurini's heritage; his father managed a knitwear factory supplying luxury brands, ensuring unparalleled quality.

About the Designer

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Laurini, a second-generation knitwear designer born and raised in Italy, has consistently introduced "new" and "future-oriented" perspectives to the industry, pushing beyond the boundaries of traditional fashion.

His upbringing in a knit-centric environment inspired a deep commitment to ethical and sustainable fashion.

He meticulously curates materials and production processes, reflecting his innovative thinking.

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For years, his family’s factory has provided high-quality knitwear to luxury Italian brands like Prada, underscoring its impeccable craftsmanship.

Designer Philosophy & Everyday Wear

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True to its name, LABEL UNDER CONSTRUCTION embodies the philosophy of "continuous evolution," embracing change and innovation in every collection.

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The brand creates designs that allow wearers to express themselves through clothing. Each piece is crafted to integrate seamlessly with the wearer, transforming the garment into more than just an item of clothing.

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Laurini’s use of irregular, calculated knitting resembles the pixelated art of digital screens, showcasing endless creativity. His designs often feature natural curves from shoulder to sleeve, offering a perfect balance of fit and form.

Features of LABEL UNDER CONSTRUCTION

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LABEL UNDER CONSTRUCTION focuses on slim, refined silhouettes across knitwear, pants, and accessories.

It incorporates reversible features, unique patterns, and prints, with color options ranging from monochromatic to vibrant shades.

The designs, influenced by early 2000s Italian style, maintain a timeless appeal. ^

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Additionally, Laurini’s father managed a knitwear production company in Italy that supplied high-end brands, a heritage that deeply influences LABEL UNDER CONSTRUCTION’s exceptional knitwear techniques.

LABEL UNDER CONSTRUCTION employs innovative techniques such as laser processing, unique dyeing, and intricate seams, elevating high-quality materials into knitwear with diverse silhouettes.

The brand’s meticulously crafted products blend innovation with the beauty of tradition, captivating wearers with refined lines and timeless elegance.

Advanced Sewing Techniques & Premium Materials

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In its sewing techniques, the designer leverages years of expertise and experimental history in knitwear, incorporating a variety of unique methods such as the brand's laser processing, overdyeing, and complex stitching techniques—including flat seams, zipper seams, and sewn seams—into each garment.

The brand's high-quality knit fabrics, developed through techniques focused on the unique structure of the materials, as well as the premium knits produced by Laurini’s father’s company—which also supplies luxury brands like Prada—are a testament to LABEL UNDER CONSTRUCTION’s standard of excellence.

These premium knits are generously used across LABEL UNDER CONSTRUCTION’s pieces.

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The brand’s material selection is held to a high standard, using meticulously chosen fabrics. The materials include a diverse range, from linen, cotton, cashmere, to silk, all spun into mixed threads that bring out each fiber’s unique characteristics and give the knitwear a distinctive texture not seen in other knit products.

Occasionally, recycled and ecological materials are also incorporated, resulting in original items with a unique identity.

Hand-sewn knit pieces, compressed and felted for a subtly textured surface, reveal unique patterns that vary across items, showcasing the rich variety in materials and manufacturing techniques.

With limited production volumes and unique characteristics in each piece, these items offer exceptional rarity and are a key attraction of LABEL UNDER CONSTRUCTION.

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The material selection for LABEL UNDER CONSTRUCTION is of exceptionally high standards, utilizing meticulously chosen fabrics.

A diverse range of materials, including linen, cotton, cashmere, and silk, are employed, with each material's unique properties maximized through blended yarns that exhibit distinctive textures not found in other knitwear products.

At times, recycled or ecological materials are incorporated, creating original items that emphasize individuality.

Items made from hand-sewn knit materials or those compressed and felted to develop subtle surface irregularities showcase a variety of patterns, reflecting the brand's innovative use of materials and production techniques.

These items, produced in limited quantities and featuring unique textures, highlight the brand's appeal through their rarity and exclusivity.

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Unlike the prickly texture often associated with wool knitwear from Italian brands, LABEL UNDER CONSTRUCTION's wool knitwear is exceptionally soft and comfortable, offering a distinct advantage.

The brand continues to deliver knitwear that combines comfort for the wearer with beautiful design and high-quality craftsmanship, making this its defining characteristic.

Highlighting Premium Knitwear Items

SCARF COLLAR BLAZER 44_YJC220_CAN2SHE1

A blazer jacket crafted from thick, elastic, and robustly woven fabric.

Its standout feature is the scarf-style collar designed as a stand neck, exuding a refined and bold impression.

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The appealingly thick and sturdy fabric is a key highlight, featuring large front pockets and evenly spaced horn buttons that serve as a distinctive accent true to the brand's style.

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  • SCARF COLLAR BLAZER (Black)
    LABEL UNDER CONSTRUCTION SCARF COLLAR BLAZER (Black) $‌744.00

CREW NECK ARCHED SHOULDER SWEATER 44_YSW208_CAN1

A crew-neck sweater with a light and airy texture.

The silhouette is relaxed overall, with slightly elongated and slim sleeves.

The beautifully arched design on the shoulders enhances gentle lines, further accentuating the overall silhouette.

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A minimalist design that exudes luxury, making it a must-have piece.

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  • CREW NECK ARCHED SHOULDER SWEATER (Black)
    LABEL UNDER CONSTRUCTION CREW NECK ARCHED SHOULDER SWEATER (Black) $‌307.00

MEDIUM WEIGHT DOME CAP 44_YBN231_CAN2

A lightweight dome cap crafted with a durable and stretchable knit construction, characterized by its sleek silhouette.

The design offers a snug fit, complemented by its rounded shape, making it a standout piece.

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The cap features a beautifully curved shape towards the crown, showcasing the designer's exceptional craftsmanship.

With excellent thermal insulation, elasticity, and sound-absorbing qualities, this knit cap is suitable for all seasons and occasions throughout the year.

 LABEL UNDER CONSTRUCTION - 24-25AW Selected items made of high quality knit fabrics - 44_YBN231_CAN2 MEDIUM WEIGHT DOME CAP 6-006
  • MEDIUM WEIGHT DOME CAP (Military)
    LABEL UNDER CONSTRUCTION MEDIUM WEIGHT DOME CAP (Military) ¥13,860

Experience the exceptional texture for yourself in our store.

The items introduced today

  • SCARF COLLAR BLAZER (Black)
    LABEL UNDER CONSTRUCTION SCARF COLLAR BLAZER (Black) ¥110,550
  • NECKERCHIEF ARCHED SHOULDER SWEATER (Black)
    LABEL UNDER CONSTRUCTION NECKERCHIEF ARCHED SHOULDER SWEATER (Black) ¥55,440
  • CREW NECK ARCHED SHOULDER SWEATER (Black)
    LABEL UNDER CONSTRUCTION CREW NECK ARCHED SHOULDER SWEATER (Black) ¥45,540
  • MEDIUM WEIGHT DOME CAP (Military)
    LABEL UNDER CONSTRUCTION MEDIUM WEIGHT DOME CAP (Military) ¥13,860
  • NECK WARMER (Black / Dark Grey)
    LABEL UNDER CONSTRUCTION NECK WARMER (Black / Dark Grey) ¥17,820
  • NECK WARMER (Black / Grey Mel.)
    LABEL UNDER CONSTRUCTION NECK WARMER (Black / Grey Mel.) ¥17,820
  • FINGERLESS GLOVES (Black)
    LABEL UNDER CONSTRUCTION FINGERLESS GLOVES (Black) ¥16,500

More from LABEL UNDER CONSTRUCTION

Inquiries about available shops and items

All the items introduced in today's blog are available at FASCINATE_THE R (Osaka Nishi Shinsaibashi) and FASCINATE KYOTO. If you have any questions about the items, please feel free to contact us.

Inquire by e-mail


Contact Us

Shop info

FASCINATE_THE R

POSTAL CODE
542-0086
ADDRESS
1st Floor, Business Building 1-5-25 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka
HOURS
12:00 NOON to 8:00 PM [JPT]
TEL
+81(0)6-6210-5536

FASCINATE KYOTO

POSTAL CODE
604-8044
ADDRESS
#DECO3 1F Gokomachi square, 416-5 Dainichicho, Nakagyo-ku, Kyoto
HOURS
12:00 Noon to 20:00 PM [JPT]
TEL
+81(0)75-708-3919