A design that sets itself apart, premium materials, and an unparalleled level of comfort—Omar Afridi’s sweatshirts transcend casual wear to become a true fashion statement. In this article, we take an in-depth look at the distinctive appeal of Omar Afridi’s sweatshirts, covering everything from selecting the perfect size to mastering a refined styling approach.

What is Omar Afridi? A Leading Force in London’s Fashion Scene

A Unique Worldview Crafted by Three Designers

Founded in London in the Fall/Winter 2019 season, Omar Afridi is a unisex brand spearheaded by three designers from diverse backgrounds: Afghan-born Omar Afridi, and Japanese designers Tenso Ichimori and Jun Kikuta. Together, they create a distinctive identity that merges technical expertise with cultural heritage.

Omar Afridi: As the brand’s namesake, Afridi carries forward the technical design and tailoring expertise honed through his previous label, LEON BARA. With deep roots in Afghan traditional culture, he seamlessly blends heritage and innovation to create striking designs.

Tenso Ichimori: A graduate of the prestigious Central Saint Martins in London, Ichimori has amassed extensive experience with various brands. His bold yet intricate approach injects Omar Afridi with a fresh and avant-garde edge.

Jun Kikuta: Serving as the creative director, Kikuta oversees the brand’s overall visual and conceptual direction. His vision plays a pivotal role in shaping Omar Afridi’s signature aesthetic and identity.

Brand Concept：Primitive Mode and Human striving and Achievement

Omar Afridi embraces two core concepts: "Primitive Mode" and "Human Striving and Achievement."

Primitive Mode: This concept represents a pursuit of raw strength and the fundamental beauty of human existence. The brand’s philosophy is reflected in its craftsmanship, highlighting natural textures and organic details that embody an unrefined yet refined aesthetic.

Human Striving and Achievement: This theme is woven into each seasonal collection, adding depth and narrative to the brand’s identity. Through its designs, Omar Afridi explores human potential, perseverance, and evolution, bringing these ideas to life in wearable form.

Omar Afridi’s Global Recognition: Achievements and Acclaim

Omar Afridi has showcased its collections on prestigious international platforms such as Paris Fashion Week, earning widespread acclaim from industry professionals worldwide. The brand has been featured in influential fashion magazines and major media outlets, steadily increasing its global recognition year by year. Frequently worn by celebrities, Omar Afridi enjoys a strong following among fashion-forward individuals who appreciate its distinctive design approach.

Design Philosophy and Evolution: Insights from Past Collections

The rebranding from the predecessor brand "LEON BARA" to "Omar Afridi" was more than just a name change. The transition marked an evolution from highly experimental and avant-garde designs to a refined and wearable aesthetic. This shift reflects the designers' desire to make Omar Afridi's clothing accessible to a broader audience while maintaining its distinctive artistic essence.

The True Value of Omar Afridi Sweatshirts: Shabby Processing and Commitment to Japanese Craftsmanship

Omar Afridi Sweatshirt Collection: A Fusion of Vintage Elegance and Modern Sensibility

"Shabby" Processing: Omar Afridi’s unique dyeing and washing techniques create a vintage-inspired aesthetic. This gives the fabric a naturally aged look with subtle fading and a supremely soft texture, as if it has been worn for years. The "Shabby" processing goes beyond aesthetics—it ensures that each fiber is thoroughly dyed and carefully washed, resulting in an exceptionally soft feel against the skin.

Relaxed Fit: The thoughtfully oversized silhouette offers a timeless appeal, staying relevant beyond fleeting fashion trends. Designed for comfort, it provides an effortlessly refined look without appearing overly loose or unkempt.

Premium 100% Japanese Cotton: Crafted from carefully selected 100% Japanese cotton, the fabric ensures superior breathability and moisture absorption for year-round comfort. Woven with Japan’s advanced textile expertise, this cotton is not only luxuriously soft but also highly durable, promising longevity and wearability.

Detailed Item Breakdown: Find Your Perfect Omar Afridi Sweatshirt

Shabby Full-Zip Hoodie (Shabby Brown/Gray)

Product Number: Shabby Brown (AW24-JER-101-02) / Shabby Gray (AW24-JER-101-01)

Material: 100% Cotton (Made in Japan)

Design Features:

• Signature "Shabby" processing by Omar Afridi creates a vintage-inspired look. The natural fading and relaxed texture give the hoodie a well-worn, effortless aesthetic.
• Double-zip closure enhances styling versatility. Adjust the zippers to customize your layering options.
• Practical kangaroo pocket for convenient storage of small essentials such as a phone or keys.
• Ribbed cuffs and hem provide a snug fit while adding a stylish touch.

Color Options: Shabby Brown, Shabby Gray

Fit: Relaxed and slightly oversized for an effortlessly comfortable silhouette.

Feel: Incredibly soft, offering a luxurious, second-skin sensation.

Key Appeal: The standout feature of this hoodie is its unique "Shabby" processing, which gives it a broken-in, well-loved appearance straight out of the box. The Shabby Brown shade exudes warmth and a lived-in feel, while Shabby Gray presents a more urban and refined aesthetic.

Styling Recommendations: Pair it with denim or chinos for a classic casual look, or opt for wide-leg trousers and sleek slacks for a more fashion-forward, contemporary outfit. Layering with a button-up shirt or turtleneck enhances its sophisticated appeal.

• 
  Omar Afridi Shabby Full Zipped Hoodie （Shabby brown） ¥34,650
• 
  Omar Afridi Shabby Full Zipped Hoodie （Shabby Gray） ¥49,500

Shabby sweatshirt (shabby brown/gray)

Item Code: Shabby brown (AW24-JER-102-02) / Shabby Gray (AW24-JER-102-01)

Fabric: 100% Cotton (Made in Japan)

Design Features:

• Exclusive "Shabby" processing for a one-of-a-kind vintage feel. The fabric develops character over time, evolving into a uniquely personal piece.
• Relaxed boxy fit for a timeless silhouette that transcends trends.
• Subtle yet distinctive raglan sleeve overlock stitching, showcasing Omar Afridi’s attention to detail.
• Crew neck, cuffs, and hem finished with ribbed detailing for durability and a structured look, ensuring long-lasting wear.

Color Options: Shabby Brown, Shabby Gray

Fit: Relaxed boxy silhouette.

Feel: Soft, smooth cotton fabric that gently conforms to the skin.

Key Appeal: A more minimalist alternative to the hoodie, this sweat shirt offers exceptional versatility. Perfect for layering or wearing solo, it features understated design elements that define Omar Afridi’s refined aesthetic—ideal for an elevated casual wardrobe.

Styling Recommendations: Complements both casual and polished looks effortlessly. Works well under a jacket to add depth and sophistication to any outfit.

• 
  Omar Afridi Shabby Sweat shirt （Shabby brown） ¥32,340
• 
  Omar Afridi Shabby Sweat shirt （Shabby Gray） ¥32,340

Shabby Twist Lounge Pants (Shabby Brown/Gray)

Item Code: Shabby brown (AW24-JER-103-02) / Shabby Gray (AW24-JER-103-01)

Fabric: 100% Cotton (Made in Japan)

Design Features:

• Exclusive "Shabby" processing for a distinctive vintage look. The fabric develops character over time, making each piece uniquely personal.
• Relaxed loose fit that balances timeless appeal with a classic silhouette.
• Subtle yet refined technical patterning, a signature of Omar Afridi, showcasing meticulous attention to detail.
• Ribbed waistband for adjustability, ensuring both comfort and durability.

Color Options: Shabby Brown, Shabby Gray

Fit: Loose, relaxed fit.

Feel: Soft and smooth cotton fabric that conforms to the skin for supreme comfort.

Key Appeal: A versatile staple designed for daily wear. While offering a laid-back aesthetic, it integrates precise technical detailing. The Omar Afridi signature pattern design elevates these sweatpants into a refined casual essential for the modern wardrobe.

Styling Recommendations: Complements both casual and semi-formal outfits effortlessly. A great choice for various occasions, adding a relaxed sophistication to any look.

• 
  Omar Afridi Shabby Twisted Lounge Pants （Shabby brown） ¥52,800
• 
  Omar Afridi Shabby Twisted Lounge Pants （Shabby Gray） ¥52,800

Omar Afridi's sweatshirts are crafted with an uncompromising focus on design, materials, and manufacturing processes.

Cotton: Each piece is made from meticulously selected 100% premium cotton, offering exceptional breathability, moisture absorption, and an ultra-soft feel.

Material Details:
・Origin: Primarily sourced from Japan, a country renowned for producing some of the world's highest-quality cotton.
・Type: Many of the sweatshirts are believed to use long-staple cotton. This variety is characterized by its extended fibers, resulting in increased durability, a natural sheen, and a luxuriously smooth texture.
・Processing: Omar Afridi's exclusive "Shabby" treatment combines a unique dyeing and washing process, achieving a vintage-inspired aesthetic. This technique not only enhances the fabric's appearance but also makes it softer, significantly improving overall comfort.

Stitching & Construction: Every piece is proudly manufactured in Japan, utilizing the craftsmanship of expert artisans known for their meticulous attention to detail.

Construction Details:
・Production: While the specific factories remain undisclosed, it is evident that these garments are produced in top-tier Japanese facilities known for their superior craftsmanship.
・Techniques: The overlock stitching on the raglan sleeves of the Shabby Sweatshirt, for example, serves both as a visual design element and a reinforcement technique, enhancing the garment’s durability.

Comparison with Other Sweatshirts: Why Choose Omar Afridi?

Omar Afridi's sweatshirts stand out from others due to the following key advantages:

• Design: The exclusive "Shabby" treatment delivers a unique vintage aesthetic, complemented by a refined silhouette and meticulously crafted details.
• Fabric: Made from premium 100% Japanese cotton, offering superior softness, excellent moisture-wicking, and breathability for year-round comfort.
• Comfort: A luxurious, skin-hugging feel with a carefully engineered silhouette that maintains a sophisticated look without appearing overly relaxed.
• Versatility: Suitable for both casual and avant-garde styles, allowing effortless layering and a wide range of outfit combinations.
• Quality-to-Price Ratio: A long-lasting, high-quality investment piece that blends exceptional craftsmanship, unique design, and durability—far removed from fast fashion.

While standard sweatshirts are often available at accessible price points, they may compromise on fabric quality, stitching precision, or design uniqueness. Trend-driven pieces can also quickly fall out of favor, making long-term wearability a challenge.
Omar Afridi’s sweatshirts overcome these issues by offering a well-balanced combination of premium materials, exceptional design, and lasting appeal, making them a preferred choice for those who seek timeless quality and style.

Conclusion｜Define Your Unique Style with Omar Afridi's Sweatshirts

Omar Afridi's sweatshirts are not just fashion items; they are a seamless blend of the designer’s philosophy, expert craftsmanship, and premium materials, making them true works of art.

Through this article, we hope you’ve gained a deeper appreciation for the unique allure of Omar Afridi’s sweatshirts and their potential to enhance your everyday style.

We invite you to visit FASCINATE’s online store or physical locations to experience the true essence of Omar Afridi’s sweatshirts firsthand.

Featured Items

• 
  Omar Afridi Shabby Full Zipped Hoodie （Shabby brown） ¥34,650
• 
  Omar Afridi Shabby Full Zipped Hoodie （Shabby Gray） ¥49,500
• 
  Omar Afridi Shabby Sweat shirt （Shabby brown） ¥32,340
• 
  Omar Afridi Shabby Sweat shirt （Shabby Gray） ¥32,340
• 
  Omar Afridi Shabby Twisted Lounge Pants （Shabby brown） ¥52,800
• 
  Omar Afridi Shabby Twisted Lounge Pants （Shabby Gray） ¥52,800

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