Today, we are introducing NATURAL INSTINCT, which is available at FASCINATE_THE R (Osaka Shinsaibashi).

What is the Jewellery Brand NATURAL INSTINCT?

Established in 2017 with the concept of “wearing instincts,” NATURAL INSTINCT is a globally acclaimed accessory brand originating from Japan, which began crafting accessories in 1995.

It is a jewellery brand created by Inaba Omote, a designer and master sculptor in metalwork.

While cross and feather motifs dominate the streets, NATURAL INSTINCT focuses on geometric designs and knot motifs. Its abstract items have a unique presence that no other jewellery brand can replicate when worn on the hand.

The brand's concept states, “When trees gather, they form a forest. When rain falls, water collects to create rivers that flow into the sea. Cells unite to form living beings. When people come together, culture is born.” This philosophy is reflected in the brand's sculptural and highly artistic items, inspired by nature.

Every piece is handmade. NATURAL INSTINCT takes approximately one month to create a single prototype. After refining and making adjustments, a metal mold is completed. From there, welding, polishing, and aging finishes are meticulously carried out to produce NATURAL INSTINCT items.

Each piece is lovingly crafted by designer Inaba Omote, ensuring every accessory is imbued with care and passion.

The lineup includes necklaces, bracelets, bangles, and earrings, offering a wide range from minimalistic designs to bold, impactful pieces.

NATURAL INSTINCT Concept

NATURAL INSTINCT is a gender-free accessory brand that embodies the concept of “wearing instincts,” expressing fundamental elements through its unique interpretation and creating all items entirely by hand.

Designer Inaba Omote has been instinctively drawn to the diverse cultures and ideologies of the 1990s. From his profound understanding and insight into that era, he derived a single conclusion: everything around us is composed of “fundamental elements.”

When trees gather, they form a forest. When rain falls, it collects into rivers that flow into the sea. When cells unite, they create living beings.

When people gather, culture is born. Design, as a singular element, remains merely a point. However, by experimenting and assembling these points, they can form a cohesive design.

NATURAL INSTINCT expresses the meaning of “elements” by richly combining these components in multifaceted ways.

About Designer Inaba Omote

Born on September 14, 1975, in Shizuoka Prefecture.

In 1994, he entered the Department of Economics at Chiba Keizai University's Junior College. While working part-time at a nightclub in Roppongi, Tokyo, he was influenced by cultures such as hippie, gang, and street styles.

In 1995, he joined RIA International and enrolled in the Akasaka Jewelry Engraving Institute.

He was involved in the production of accessories and leather goods for various apparel brands.

In 2017, he established his own jewelry brand, NATURAL INSTINCT.

While working part-time in Roppongi, Tokyo, he traveled with hippie friends to Thailand and Los Angeles. He was inspired by seeing handmade silver jewelry being sold at night markets.

He began making silver jewelry on a whim. At the time, he was also working part-time as a wallpaper installer and happened to visit a company that imported Native American jewelry. This connection led to an opportunity to showcase his work to Hammer Kong, a professional in Native American jewelry, who immediately recognized his talent and hired him.

While working as a designer at that company, he also attended a jewelry engraving school to learn the craft.

After about two and a half years, in 1997, he joined a streetwear brand founded by friends he met in Roppongi, producing silver jewelry for them.

Through this experience, he built connections with various apparel brands and began receiving requests to create silver accessories for other brands, spanning men’s and women’s collections alike.

He also designed jewelry and leather items for domestic jewelry license brands, Tokyo men’s brands, and Tokyo women’s brands popular with celebrities.

In 2017, he established his own jewelry brand, NATURAL INSTINCT.

The reason for launching his brand? He jokingly says, “My son stopped playing with me, so I decided to start the brand when he entered high school.”

Until then, he had been designing for other brands, but with NATURAL INSTINCT, he resolved to focus solely on creating what he truly wanted.

The brand name originates from a business name gifted to him by a friend upon the birth of his child, intended for use if he ever started a company: NATURAL INSTINCT.

The jewelry he creates draws inspiration from ancient architecture, plants, animals, and their instinctive ability to adapt to their environment. His works capture the mystical beauty and natural golden ratios of these elements. His designs often incorporate motifs such as twisted flower buds and spiral shapes that have existed since ancient times, highlighting a deep connection to nature in every piece.

Season 1

Initial items that have been continuously showcased since the brand's inception.

Includes staple and popular items such as the Element of Insect Seven Bangle, alongside season-specific pieces featuring meticulously arranged details that catch the eye.

This season vividly reflects the designer's grand creations, inspired by nature and spiritual phenomena.

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  NATURAL INSTINCT Element of instinct 7 Bangle （Silver） ¥402,600
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  NATURAL INSTINCT Element of instinct 6 Bangle （Silver） ¥331,100
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  NATURAL INSTINCT Element of instinct 5 Bangle （Silver） ¥277,200
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  NATURAL INSTINCT Element of instinct 4 Bangle （Silver） ¥203,720
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  NATURAL INSTINCT Element of instinct 3 Bangle （Silver） ¥132,000
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  NATURAL INSTINCT Endless Knot Bangle （Silver） ¥341,880
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  NATURAL INSTINCT Flower E Bangle （Silver） ¥312,400
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  NATURAL INSTINCT Triangle E Bangle （Silver） ¥307,450
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  NATURAL INSTINCT Flower Element Bangle （Silver） ¥303,600
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  NATURAL INSTINCT Twist angle Bangle （Silver） ¥280,500
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  NATURAL INSTINCT Journey Ring-G （Silver × Gold） ¥220,000
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  NATURAL INSTINCT SUN GOD Ring （Silver × Gold） ¥218,350
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  NATURAL INSTINCT Twist angle Ring （Silver × Gold） ¥155,100
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  NATURAL INSTINCT Vertex of element Ring （Silver × Gold） ¥143,550
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  NATURAL INSTINCT Roots of the cross Ring （Silver × Gold） ¥138,600
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  NATURAL INSTINCT Flower element Ring （Silver × Gold） ¥130,680
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  NATURAL INSTINCT Journey Ring （Silver） ¥106,700

Season 2

The rings feature a rugged design incorporating a structure that captures light, while the necklaces draw inspiration from "juzu" (prayer beads) and are crafted with the brand's signature bold yet delicate touch.

Additionally, items reflecting the cycle and correlation between "humanity" and the "universe" are introduced, showcasing designs that are both intense and somewhat melancholic.

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  NATURAL INSTINCT Flower element Long necklace （Silver × Gold） ¥1,174,800
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  NATURAL INSTINCT Element of instinct Long necklace （Silver × Gold） ¥1,174,800
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  NATURAL INSTINCT Microcosm Choker L （Silver） ¥877,800
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  NATURAL INSTINCT Twist angle Chain necklace （Silver） ¥866,800
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  NATURAL INSTINCT Flower element Choker L （Silver） ¥635,800
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  NATURAL INSTINCT Element of instinct Choker L （Silver） ¥624,800
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  NATURAL INSTINCT Floating Flower Ring （Silver × Gold） ¥145,200
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  NATURAL INSTINCT Ripple Ring （Silver × Gold） ¥145,200
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  NATURAL INSTINCT Beginning Ring （Silver × Gold） ¥136,400
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  NATURAL INSTINCT Window Ring （Silver × Gold） ¥133,100

Season 3

Bracelets, bangles, and chokers featuring chain designs evolved from the light-capturing structure introduced in Season 2 are showcased.

The bracelets use a toggle clasp, with the design incorporating the brand's logo and meticulously crafted chain details.

Additionally, bangles embodying the concept of "natural cycles" with a fluid spiral design symbolizing "eternity"—with no beginning or end—are also included, staying true to the brand's essence.

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  NATURAL INSTINCT Cuban Chain Choker （Silver × Gold） ¥635,800
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  NATURAL INSTINCT Oval Chain Choker （Silver） ¥442,200
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  NATURAL INSTINCT LIGHTS Bangle （Silver） ¥462,000
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  NATURAL INSTINCT INFINITY Bangle （Silver） ¥448,800
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  NATURAL INSTINCT Cuban Chain Bracelet （Silver × Gold） ¥352,000
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  NATURAL INSTINCT Oval Chain Bracelet （Silver） ¥265,100

Season 4

Introducing the "ICE BLAZE" rings, bangles, and earrings inspired by the season's theme, "NEW AGE."

These pieces feature conceptual and emotionally evocative designs shaped by the chaos of the pandemic and the elements of fire and ice.

The edgy forms combine ice, derived from water essential for life, with fire, a symbol of creation.

By merging these two elements, the designs convey a powerful message of the dawn of a new era following the pandemic.

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  NATURAL INSTINCT ICE BLAZE WREATH Bangle （Silver × Gold） ¥451,000
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  NATURAL INSTINCT ICE BLAZE WREATH Smoky Quartz Bangle （Silver） ¥349,800
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  NATURAL INSTINCT ICE BLAZE Bangle （Silver × Gold） ¥343,200
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  NATURAL INSTINCT ICE BLAZE CRYSTAL G Ring （Gold） ¥1,369,500
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  NATURAL INSTINCT ICE BLAZE G Ring （Gold） ¥1,314,500
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  NATURAL INSTINCT ICE BLAZE SMOKY Ring （Silver × Gold） ¥167,200
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  NATURAL INSTINCT ICE BLAZE Ring （Silver × Gold） ¥167,200
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  NATURAL INSTINCT ICE BLAZE CRYSTAL G PIERCED Earring （Gold） ¥300,300
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  NATURAL INSTINCT ICE BLAZE PIERCED Earring （Silver × Gold） ¥65,725

Season 5

Season theme: "Jack and the Beanstalk"

The designer's long-held admiration for "Jack and the Beanstalk" aligns with this season's interpretation, showcasing works that elevate the vitality of vines and the golden egg from the story in a manner true to the brand's style.

Other designs include a heart symbolizing "motherly love," a motif inspired by "the moment when leaves of a plant unfurl together," and a conceptual design reflecting "the present moment," sculpted to capture the image of morning dew falling onto a water surface.

These pieces express a deeply conceptual world view.

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  NATURAL INSTINCT Jack and the Beanstalk Choker XL （Silver） ¥756,800
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  NATURAL INSTINCT SOURCE Choker XL （Silver） ¥715,000
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  NATURAL INSTINCT Jack and the Beanstalk Bracelet L （Silver） ¥371,800
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  NATURAL INSTINCT SOURCE Bracelet XL （Silver） ¥368,500
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  NATURAL INSTINCT MOMENT Bangle （Silver） ¥298,100
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  NATURAL INSTINCT DROP Pinky ring （Silver × Gold） ¥223,850
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  NATURAL INSTINCT DROP Pinky ring （Silver） ¥86,900
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  NATURAL INSTINCT MOMENT Ring （Silver） ¥157,300
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  NATURAL INSTINCT SOURCE Ring （Silver） ¥121,000

Season 6

Season theme: "Cloudy Sky / What lies beyond the cloudy sky"

Expressing the conceptual essence of the brand, it reflects the feeling of stepping toward what the heart seeks in a world where anxiety and hope intersect, and how the fleeting "now" becomes "time."

Eternally ongoing cycles of nature and their imagery are sculpted with a designer's delicate touch, achieving a dazzling harmony with the concept of "time."

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  NATURAL INSTINCT TIMES Bangle （Silver） ¥371,800
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  NATURAL INSTINCT COMPASS Ring （Silver） ¥160,050
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  NATURAL INSTINCT TIMES Ring （Silver） ¥157,300
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  NATURAL INSTINCT LEAVES Hoop earring （Silver） ¥60,500

The items lineup