Today, we introduce the 2024 Men's Popular Ranking TOP 6 from ASICS available at FASCINATE_ANNEX, FASCINATE_THE R (Osaka Shinsaibashi), and FASCINATE_KYOTO (Kyoto Kawaramachi).

Reasons for the Recent Popularity of ASICS Sneakers

Japan's proud domestic sneaker brand "ASICS" has recently gained popularity in the street scene both domestically and internationally.

Before introducing the rankings, we will briefly explain the reasons behind this trend.

Comfort achieved through advanced technology

ASICS sneakers, centered around running shoes, offer excellent stability and cushioning through proprietary technologies such as "GEL Technology."

Their functionality is also proven by partnerships with various professional athletes.

【Representative Technologies】

1. GEL Technology

Provides both shock absorption and stability, reducing stress on the feet during running.

It is strategically placed in the forefoot and rearfoot areas to enhance comfort.

2. FLYTEFOAM Technology

A lightweight, high-rebound midsole material that supports smooth movement while running.

3. TRUSSTIC Technology

Improves stability against lateral movements, providing firm support for your feet.

Connection with street fashion

The "ASICS SportStyle" line, which incorporates sports technology into lifestyle sneakers, has garnered high praise from the fashion industry.

This line also offers collaborative products with various designer brands, making ASICS sneakers a hot topic in the fashion scene.

Rich lineup of models and colors

The extensive lineup of models and colors is another appeal of ASICS sneakers.

From revivals of past series to new models that blend archives with modern technology, some models are even difficult to obtain.

To help you choose your favorite pair, here are our rankings.

2024 Men's Popular Ranking TOP 6 from ASICS TOP 6

6th Place: Classic Basketball Shoes "GEL-PTG"

Based on the basketball shoes "FABREPOINTGETTER-S" released in 1983, this lifestyle shoe features a premium white leather upper and contrasting black suede ASICS stripes for an old-school look.

With excellent comfort and a faithfully recreated classic design, this ASICS staple is popular with both men and women.

• 
  ASICS GEL-PTG - 1201A662.101 （WHITE/BLACK） $‌101.00
• 
  ASICS GEL-PTG MT - 1201A524.101（WHITE/BLACK） $‌104.00

5th Place: "GEL-NUNOBIKI" with Matte Texture and Layered Design

Inspired by ASICS' early 2000s trail shoes, this model features a layered design using matte and semi-glossy materials.

Named after Japan’s famous Nunobiki Falls, its chic color scheme suits casual styles and monochrome mode looks.

• 
  ASICS GEL-NUNOBIKI - 1203A536.102 （CREAM/DARK OLIVE） $‌101.00
• 
  ASICS GEL-NUNOBIKI - 1203A536.001 （BLACK/TAUPE GREY） $‌101.00

4th Place: "GEL-QUANTUM 360 VIII UTILITY"

This model features a 5D printed upper structure based on natural ergonomics and a dynamic silhouette with TRUSSTIC technology and external back counters for stability.

Made with 24% sugarcane-derived biomass, it offers an eco-friendly design.

Its simple color scheme and voluminous silhouette make it a stylish, urban accent.

• 
  ASICS GEL-QUANTUM 360 VIII UTILITY - 1203A471.001 （BLACK/TRUFFLE GREY） $‌154.00
• 
  ASICS GEL-QUANTUM 360 VIII UTILITY - 1203A471.020 （CLAY GREY/CEMENT GREY） $‌154.00

3rd Place: Trendy Silhouette "GT-2160"

Inheriting the functional design of the GT-2000 series from the early 2010s, this new model features sleek line gauges and a voluminous silhouette that aligns with the dad sneaker trend.

Equipped with segmented sole structures and GEL technology, it balances design and comfort.

• 
  ASICS GT-2160 - 1203A320.105 （CREAM/JASPER GREEN） $‌87.00
• 
  ASICS GT-2160 - 1203A275.023 （PIEDMONT GREY/PURE SILVER） $‌87.00
• 
  ASICS GT-2160 - 1203A478.100 （CREAM/SHEET ROCK） $‌99.00
• 
  ASICS GT-2160 - 1203A320.106 （CREAM/DARK MUSTARD） $‌87.00
• 
  ASICS GT-2160 - 1203A320.107 （CREAM/DENIM BLUE） $‌87.00
• 
  ASICS GT-2160 - 1203A320.402 （MONUMENT BLUE/GRAPHITE GREY） $‌87.00
• 
  ASICS GT-2160 - 1203A320.020 （OYSTER GREY/CARBON） $‌87.00
• 
  ASICS GT-2160 - 1203A320.101 （White/Orange Lily） $‌87.00

2nd Place: "GEL-NYC" Combining Heritage and Modern Design

Named after New York, this model uses the GEL-NIMBUS 3 upper combined with MC-PLUS V details.

Its sole uses the GEL-CUMULUS 16 tooling system, blending retro and modern aesthetics.

With lightweight foam, GEL technology, and a unique design, it's popular among both genders.

• 
  ASICS GEL-NYC - 1203A477.020 （FEATHER GREY/TRUFFLE GREY） $‌139.00
• 
  ASICS GEL-NYC - 1201A789.103 （CREAM/OYSTER GREY） $‌124.00
• 
  ASICS GEL-NYC - 1201A789.020 Graphite grey/Black $‌124.00

1st Place: Revival of a Masterpiece "GEL-KAYANO 14"

First released in 2008, this model won the "INTERNATIONAL Editor's Choice" award from the American running magazine "RUNNER'S WORLD."

Praised for its comfort and design, it has also gained attention through collaborations with fashion brands, making it one of the most sought-after models in recent years.

• 
  ASICS GEL-KAYANO 14 - 1203A412.500 （MAUVE GREY/MOONROCK） $‌124.00
• 
  ASICS GEL-KAYANO 14 - 1203A412.400 （FJORD GREY/CEMENT GREY） $‌124.00
• 
  ASICS GEL-KAYANO 14 - 1203A537.102 （CREAM/DENIM BLUE） $‌139.00
• 
  ASICS GEL-KAYANO 14 - 1203A537.104 （WHITE/CREAM） $‌111.00
• 
  ASICS GEL-KAYANO 14 - 1201A019.105 （CREAM/PURE SILVER） $‌139.00
• 
  ASICS GEL-KAYANO 14 - 1201A019.108 （CREAM/BLACK） $‌139.00
• 
  ASICS GEL-KAYANO 14 - 1203A537.105 （CREAM/DUSK VIOLET） $‌139.00

We hope you find this ranking helpful in choosing your next pair of sneakers.

ASICS is available at FASCINATE_ANNEX (Osaka Shinsaibashi), FASCINATE_THE R (Osaka Shinsaibashi), and FASCINATE_KYOTO (Kyoto Kawaramachi). Please check them out when you visit!