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ALTEMFLOWER
ALTEMFLOWER
ALTEMFLOWRE is a factory brand launched in 1990 by the southern Naples-based shirtmaker Viben, originally founded in 1957. With a concept of creating a new everyday essential that blooms like a flower, the brand name is a portmanteau of FLOWER and ALTERNATIVE, symbolizing its gentle blend of tradition and innovation. ALTEMFLOWRE pursues refined casualwear that fuses tailored elegance with the cheerful spirit of Southern Italy. Its shirts feature clean colors and patterns with a natural silhouette that follows the contours of the body, achieving versatility that spans both formal and relaxed settings. Production remains fully managed in its original location, combining the craftsmanship of experienced artisans with modern manufacturing technology to ensure both high quality and stable supply. Leveraging a regional artisan network, the brand continues small-scale production that helps preserve local craft culture while promoting sustainability through upcycling surplus fabric and using renewable energy sources. ALTEMFLOWRE's shirts, essential in design yet subtly playful in detail, transition effortlessly from business to weekend wear and earn high praise from international buyers.
About FASCINATE
FASCINATE is an online store where you can purchase popular ALTEMFLOWER items.
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