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BIANERO
BIANERO is a menswear line launched in the Spring/Summer 2012 season. The brand name "BIANERO" is a coined term combining bianco (white) and nero (black) in Italian, directly reflecting its core design concept: "a world of monotone." BIANERO aesthetic centers on "refined and sharp monochrome for the mature man." Its hallmark is a color palette dominated by black, white, and gray. Unlike its parent brand Laura Felice, known for its colorful and energetic style, BIANERO pursues a subdued and sophisticated look that conveys sharpness and a subtle sensuality. While focusing on casualwear, the brand proposes "elevated everyday wear"-pieces that are effortlessly refined for daily use. The silhouettes are designed for a mature audience and avoid being overly trend-driven. The lineup ranges from traditional relaxed fits to slightly more tailored cuts, allowing versatility across styles. BIANERO places great emphasis on the use of high-quality "Made in Japan" materials. These include natural and textured fabrics such as linen, hemp, and cashmere blends, as well as advanced functional materials like COOLMAX, HEAT PERFORMA, quick-dry, and UV-protective fabrics. The brand is committed to comfort as much as design, blending elegance with performance. Praised for its "high quality," "luxurious feel," and "refined materials," BIANERO stands out for its use of premium fabrics and exceptional Japanese craftsmanship. Under its clear monotone concept, the brand delivers timeless yet distinctive daily wear for the sophisticated modern man.
FASCINATE is an online store where you can purchase popular BIANERO items.
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