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DISTRETTO73
DISTRETTO73 is a modern casualwear brand founded in 2013 by a group of young creators from Italy's Prato region. The 73 in the name combines the founders' average birth year with the local postal code, symbolizing a future-forward mindset rooted in locality. The brand's concept is re-editing tailoring, blending the formality of traditional tailoring with the freedom of streetwear to offer citywear that balances relaxed comfort and refined structure. Drawing seasonal inspiration from art and subculture, DISTRETTO73 maintains a minimalist aesthetic that resists fleeting trends, ensuring long-term wearability and versatility. All production is localized within Prato and its surrounding areas, allowing for high-quality standards and rapid development cycles through close collaboration with local artisans. The brand also actively incorporates sustainable textiles and partners with local universities on recycling initiatives, positioning itself as a leading figure in the new craft movement that bridges craftsmanship and technology.
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