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ORTELO
"ORTELO" is a new menswear brand specializing in pants, launched for the Spring/Summer 2024 season. It builds upon the expertise of "SOLIDO," a brand known for its pursuit of style and functionality. The brand name is derived from "Ortello," the historic Italian racehorse that won the Prix de l'Arc de Triomphe in 1929, the first of its kind to do so. Inspired by the powerful and elegant silhouette of the horse, ORTELO embraces a concept centered on timeless beauty and refined form, a philosophy echoed in its signature design element - a horse bit motif on the belt loops. ORTELO emphasizes "timeless, high-quality craftsmanship" and seeks to create silhouettes that instinctively appeal to the human eye. This design philosophy, rooted in the analogy of a racehorse, is supported by precise pattern cutting and expert tailoring techniques. Material selection lies at the heart of the brand's values. Over 90% of the fabrics used are high-quality natural materials, such as Australian Merino wool and custom-developed tightly woven jersey. The brand is also committed to eco-conscious production, prioritizing biodegradable textiles. All garments are produced in Japanese factories known for their exceptional craftsmanship, underscoring the brand's dedication to quality. The lineup includes variations of tapered, straight, and wide-leg slacks, as well as ribbed jersey pants. Each design embodies the pursuit of "beautiful silhouettes" and "classic style."
FASCINATE is an online store where you can purchase popular ORTELO items.
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