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braddock
braddock
braddock is a technical outerwear brand launched in 1998 by a specialist outworking workshop near Naples. Named after a legendary British boxer, the brand symbolizes its core stance: "the perfect intersection of functionality and aesthetics." At its heart is the concept of "daily armor with the fluidity of Neapolitan tailoring." The brand's signature pattern features a three-dimensional shoulder structure and a gentle taper from chest to hem, achieving both freedom of movement and a refined silhouette. Its color palette draws from the deep blues of the Mediterranean and the earthy tones of Mount Vesuvius lava, accented each season with limited-edition highlight colors for a touch of lightness. Production is divided between the brand's own workshop in Naples and a specialist sewing group in the nearby mountain region. Both facilities use temperature and humidity controls to maintain consistent quality. All garments are equipped with waterproof and windproof features, along with practical storage layouts suited for urban use. At the same time, decorative elements are minimized to preserve a clean, understated appearance. To promote longevity and reduce environmental impact, the brand limits annual production volumes and offers a repair service. This approach to "functional Neapolitan style" has gained attention in Europe's sport-mode market and expanded into select shops in Scandinavia and Japan, continuing to propose a refined balance between practicality and elegance for modern city life.
About FASCINATE
FASCINATE is an online store where you can purchase popular braddock items.
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