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mastermind
mastermind JAPAN, founded in 1997, is a pioneering brand leading Japanese luxury streetwear. After overcoming hardships in its early years, the brand gained the conviction to create products incomparable to any other, and has since upheld the philosophy of pursuing the highest-quality materials and craftsmanship regardless of cost. The most symbolic moment came in 2013, when the brand suspended its activities at the peak of its popularity. This decision embodied its core philosophy of Love & Peace and All for the Customer, aiming to protect the asset value of products purchased by fans, and solidifying its legendary status. After resuming activities, it expanded into two lines: mastermind JAPAN, focusing on domestic luxury, and MASTERMIND WORLD, targeting the global street market. Without diluting its identity, the brand has built a stronger and more intricate foundation. The skull logo symbolizes an unyielding spirit of never giving up on ones dreams until death, while the black that dominates its collections is used as a discipline to emphasize silhouette and texture. This aesthetic is realized through creations that fuse the finest materials, such as cashmere and silk, with Japanese craftsmanship. Its influence spans collaborations with luxury brands like Mercedes-Benz and HUBLOT, street icons such as A BATHING APE and adidas, and pop culture figures including ONE PIECE and Travis Scott. The method of uniting strength and sophistication, rebellion and love, through Japan supreme quality defines the unique value of mastermind JAPAN.
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