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Popolo rotondo
Popolo rotondo
Popolo rotondo is a private label launched in 2007 by Marutami Bond, a long-established menswear shop based in Kushiro, Hokkaido, to coincide with the opening of its online select store. The name, meaning "round people" in Italian, reflects the brand's message: "connecting people living on a round planet on equal footing." The brand concept is "a northern gateway that bridges global craftsmanship and everyday life." Drawing on decades of experience in importing, the brand collaborates directly with factories across Europe - particularly in Italy and France - reinterpreting local artisan techniques into silhouettes and color palettes that naturally suit the Japanese lifestyle. Its silhouettes emphasize relaxed comfort with a commitment to minimal design, while the color palette features soft tones reminiscent of the crisp northern light, accented with playful pops of color. Popolo rotondo operates primarily through its flagship store and online shop, offering limited-edition capsule collections that balance rarity with environmental responsibility. A portion of sales is donated to local arts and culture funds, and the brand actively collaborates with regional artists - strengthening its mission as "a platform connecting Hokkaido with the world." This fusion of local roots and global curation has earned Popolo rotondo continued support from creators and buyers in Japan and abroad, resonating with its philosophy of "connecting the wearer, the maker, and the hometown in a circular bond."
About FASCINATE
FASCINATE is an online store where you can purchase popular Popolo rotondo items.
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