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SEEKER GROOVE
SEEKER GROOVE
SEEKER GROOVE is a menswear label that emerged from a shirt-making factory founded in 1985 in Martina Franca, Puglia, southern Italy. The brand name signifies "wearing the rhythm of a seeker," reflecting its philosophy of promoting a lifestyle that moves effortlessly between travel and everyday life. Based on clean lines and a three-dimensional pattern that allows unrestricted movement around the neck, the brand incorporates vivid accent colors reminiscent of Mediterranean sunlight to create an elegant, relaxed style. The silhouette features a smart fit with excellent mobility and a unified design that works well both as standalone pieces and in coordinated sets. Production is fully handled by a family-run workshop in Puglia, where skilled artisans oversee each stage from pattern-making to final finishing in a small-batch system. The brand also limits production volume to maintain exclusivity, while promoting sustainable, locally rooted manufacturing through reuse programs and training workshops for young artisans. SEEKER GROOVE has received high praise at international exhibitions such as TRANOI in Paris and joint showcases in Tokyo, earning attention as a next-generation classico that continues to share the "quiet passion of Made in Puglia" with the world.
About FASCINATE
FASCINATE is an online store where you can purchase popular SEEKER GROOVE items.
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