We are excited to announce the arrival of five highly anticipated models from On, now available for purchase at both our FASCINATE_ANNEX store and online!
These models include the Cloudmonster, Cloudtilt, Cloudnova 2, The Roger Centre Court, and The Roger Advantage.

On is a Swiss brand that has gained significant attention not only in the running scene but also in the fashion world in recent years.
Established in 2010, this brand quickly garnered immense support from top athletes and celebrities worldwide. Its revolutionary sole structure, centered around CloudTec technology, offers an extraordinary balance of cushioning and a lightweight feel.

Today, we highlight five of the most sought-after models from On Sneakers: Cloudmonster, Cloudtilt, Cloudnova 2, The Roger Centre Court, and The Roger Advantage. This article will explore the brand's history and delve into the standout features of these models.

In this blog, we’ll dive into On’s origins, their revolutionary sneaker technology, and the standout features of these five must-have models.

Background of On Sneakers Production: On Brand's Journey and Philosophy

Founded in 2010 in Zurich, Switzerland, On was established by three co-founders: former professional athlete Olivier Bernhard, David Allemann, and Caspar Coppetti. Olivier, renowned for his success in world triathlon championships, played a pivotal role in the development of On’s products through his experience and passion.

From the outset, On has upheld the vision of creating shoes that make runners feel like they are “running on clouds.” This led to the creation of their patented CloudTec technology, a unique sole structure that combines shock absorption with responsiveness. As a result, On shoes have earned widespread acclaim from runners worldwide for their “fatigue-reducing” properties and “new sensation of cushioning.”

In recent years, On has partnered with tennis legend Roger Federer to launch a new sneaker line, “The Roger” series. Moreover, On has embraced designs suited for street fashion and business casual wear, establishing “On Sneakers” as a symbolic fusion of performance and lifestyle.

On Sneaker Featured Model ① Cloudmonster

The Cloudmonster stands out with its voluminous sole structure, significantly evolving On's unique CloudTec elements.
The cloud pods (hollow sections of the sole) are larger than previous models, offering both softer cushioning and enhanced responsiveness.

・Features:
1. Oversized Cloud Pods: Enlarged pods efficiently absorb impact during landing.
2. Rocker Technology: A rocker-shaped sole supports smooth weight transfer to the forefoot, enhancing forward propulsion.
3. Lightweight Upper Material: Ensures breathability and comfort, even on long runs.

While the primary focus is on running performance, the prominent sole design makes it highly compatible with streetwear.
Its bold silhouette allows for adventurous styling.
For sizing, the fit is similar to other On models and may feel slightly tight, so considering a half-size up is recommended (※subject to individual preference).

Men's Cloudmonster collection

Ladies' Cloudmonster collection

On Sneakers Featured Model ② Cloudtilt

The Cloudtilt is one of On's models developed with the concept of being "versatile from sports to town use." It features a design that caters to runners' daily activities and casual fashion.

・Features:
1. Seamless Upper Construction: Minimizes seams for a lightweight, comfortable fit.
2. Lightweight Midsole: Enhances On's signature CloudTec technology with added stability during landings.
3. Versatile Design: Simple and sophisticated appearance makes it easy to pair with sportswear, jeans, or chinos.

The Cloudtilt is suitable for jogging, walking, and even casual Fridays at the office, making it a truly versatile model. If you're looking for a shoe that balances comfort and fashion, this is a must-try pair.

Men's Cloudtilt collection

Ladies' Cloudtilt collection

On Sneaker Highlight Model ③ Cloudnova 2

The Cloudnova 2 is an upgraded version of the original Cloudnova, further enhancing the fusion of lifestyle and performance, making it ideal for urban dwellers and light runners.

・Features:
1. Enhanced Fit System: Improved ankle support offers a balance between slip-on convenience and stability.
2. Segmented Cloud Pods: Separated forefoot and rearfoot pods improve flexibility and cushioning for a smoother stride.
3. Advanced Upper Material: Primarily made of mesh with reinforced sections, blending durability with sleek design.

Compared to the original, the Cloudnova 2 offers significantly enhanced fit and heel stability, ensuring a steadier walk for urban use. Fashion-wise, it pairs seamlessly with slim-fit bottoms or skinny jeans, adding a refined touch to your look. The sizing is generally True to Size, but individuals with high arches or wider feet might consider going up half a size.

Men's Cloudnova 2 Collection

Ladies' Cloudnova 2 Collection

On Sneaker Highlight Model ④ The Roger Centre Court

On Sneaker Highlight Model ④ The Roger Centre Court

The Roger Centre Court is a signature model from the "The Roger" series, co-developed with tennis legend Roger Federer. This shoe blends the classic court sneaker silhouette with On's proprietary technology.

・Features:
1. Court-Inspired Design: A simple and elegant silhouette reminiscent of tennis shoes.
2. Hidden Speedboard™: Incorporates On's signature Speedboard technology to enhance propulsion during toe-off.
3. Lightweight Cushioning: Utilizes CloudTec in the midsole for superior shock absorption and comfort.

Inspired by tennis courts, this model is perfectly suited for urban wear. The leather upper exudes sophistication, making it compatible with business casual or contemporary fashion. While retaining On's signature comfort, it downplays the overtly sporty vibe for a more refined aesthetic.

The sizing is standard, though the leather may feel snug at first and will gradually mold to your feet. Trying it on before purchase is recommended.

Men's The Roger Centre Court Collection

Ladies' The Roger Centre Court Collection

On Sneaker Highlight Model ⑤ The Roger Advantage

The Roger Advantage focuses on casual wear within the "The Roger" lineup. It retains the classic tennis shoe-inspired design while incorporating playful elements in its upper materials and color variations.

・Features:
1. Simple & Minimal Design: Softer tones and textures compared to The Roger Centre Court, enhancing fashion versatility.
2. Easy On and Off: A slightly wider ankle opening allows for effortless wear, making it ideal for everyday use.
3. Lightweight Cushioning: Combines On’s signature CloudTec and Speedboard technologies, ensuring comfort even during extended periods of wear.

With its tennis shoe-inspired silhouette, the Roger Advantage complements everything from streetwear to polished casual styles. While The Roger Centre Court leans towards a more formal aesthetic, the Advantage focuses on everyday functionality. Pairing it with light-toned outfits or casual ensembles creates a fresh and seasonal look.

Men's The Roger Advantage Collection

Ladies' The Roger Advantage Collection

On Sneaker Size Selection & Comfort: Key Points

On sneakers are known for their exceptional cushioning and lightweight design, though some users may find them slightly snug depending on foot shape.

- For standard foot widths: True to size is generally recommended.
- For wide or high-arched feet: Consider going half a size up or trying them on in-store if possible.
- For leather models (e.g., The Roger series): These may feel tight initially but become more comfortable as they break in.

On’s patented CloudTec sole technology evenly distributes impact across the foot while providing spring-like energy during toe-off. This unique design delivers a refreshing experience unmatched by other sneakers. While many models are ideal for running and fitness, On also excels in refined aesthetics, making their shoes highly valued in urban fashion and lifestyle settings.

Conclusion: Experience the Next Generation of Comfort and Style with On Sneakers

Swiss-born On continues to innovate with its groundbreaking CloudTec sole, bridging the gap between sports performance and fashion-forward designs.

The five standout models—Cloudmonster (featuring a bold sole for superior cushioning), Cloudtilt (versatile and comfortable design), Cloudnova 2 (an updated model ideal for urban lifestyles), The Roger Centre Court (a collaboration with Roger Federer offering a refined court shoe silhouette), and The Roger Advantage (a more casual, everyday-friendly design)—each showcase unique appeal and functionality.

When choosing On Sneakers, consider factors like size, intended use, and styling preferences to find the perfect fit for your lifestyle. Take advantage of global online stores to access exclusive colors and limited editions that may not be available domestically. With proper care, these sneakers will provide comfort and style for years to come.

Use this article as your guide to discovering the unparalleled comfort and fashion-forward features of On Sneakers. Step into the future of footwear today.

More from On