【ASICS GEL-NUNOBIKI In-Depth Guide】The Allure of a New-Generation GEL Sneaker Inspired by Kobe's Nunobiki

2025-03-24

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The 「ASICS GEL-NUNOBIKI」 reinterprets the brand’s traditional GEL technology with a fresh approach, featuring a refined design inspired by Nunobiki in Kobe. Known for its comfortable wear and sleek silhouette, this sneaker brings versatility and style to a wide range of occasions.



View the list of ASICS GEL-NUNOBIKI items

  • GEL-NUNOBIKI - 1203A597.100 (CREAM/PURE SILVER)
    ASICS GEL-NUNOBIKI - 1203A597.100 (CREAM/PURE SILVER) $‌111.00
  • GEL-NUNOBIKI - 1203A597.001(BLACK/OBSIDIAN GREY)
    ASICS GEL-NUNOBIKI - 1203A597.001(BLACK/OBSIDIAN GREY) $‌111.00
  • GEL-NUNOBIKI - 1203A536.003 (BLACK/OBSIDIAN GREY)
    ASICS GEL-NUNOBIKI - 1203A536.003 (BLACK/OBSIDIAN GREY) $‌103.00
  • GEL-NUNOBIKI - 1203A536.002 (BLACK/PURE SILVER)
    ASICS GEL-NUNOBIKI - 1203A536.002 (BLACK/PURE SILVER) $‌103.00


Background of ASICS GEL-NUNOBIKI: The Evolution of GEL Technology and a Tribute to Kobe's Nunobiki

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Founded in Japan in 1949, ASICS has earned widespread acclaim both domestically and internationally in the field of sports footwear.
At the heart of the brand's innovation lies its signature GEL technology—an advanced shock-absorbing material.
Widely implemented across numerous running shoe models, this technology reduces impact during landing while providing excellent energy return, making it a favorite among athletes and everyday users alike.

The name 「ASICS GEL-NUNOBIKI draws inspiration from Nunobiki, a scenic area in Kobe known for its waterfalls and herb gardens. As Kobe is home to ASICS headquarters, this design pays homage to the brand’s roots and deep connection to its hometown.
By incorporating elements reminiscent of Nunobiki natural beauty, the sneaker reflects both ASICS heritage and its appreciation for local culture, making it a uniquely meaningful addition to the GEL lineup.

The Appeal of ASICS GEL-NUNOBIKI: A Fusion of Nunobiki Natural Beauty and GEL Technology

1. Color & Design Inspired by Mountains and Water

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One of the most striking features of the 「ASICS GEL-NUNOBIKI」 is its color palette and design, which evoke the natural beauty of Kobe’s Nunobiki Falls and surrounding forests.
Tones of blue, green, and earthy hues reflect elements like flowing water and lush greenery, allowing the shoes to embody the serenity of nature.
Some models feature upper patterns reminiscent of cascading waterfalls or mountain ridgelines, highlighting ASICS attention to detail and reinforcing the connection to the local landscape.

2. Enhanced Comfort with Upgraded GEL Cushioning

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ASICS signature GEL technology, renowned for its shock-absorbing properties, takes center stage in the 「ASICS GEL-NUNOBIKI」.
This model features strategically placed GEL units in both the forefoot and heel, delivering a balanced distribution of cushioning for maximum comfort.
The forefoot GEL supports toe-off motion, while the rearfoot GEL absorbs impact during landing, reducing fatigue even during long walks or extended periods of wear.
By combining athletic-level performance with everyday wearability, the GEL-NUNOBIKI offers a seamless blend of function and fashion, earning high praise across a variety of lifestyles.

3. Lightweight Midsole and Breathable Upper

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The midsole of the 「ASICS GEL-NUNOBIKI」 is crafted with ASICS proprietary lightweight material, such as FlyteFoam, which provides excellent cushioning while significantly reducing the shoe’s overall weight.
The upper combines mesh and synthetic fibers to enhance breathability, helping to prevent overheating and maintain long-lasting comfort.
While preserving the functional elements of a performance running shoe, the 「ASICS GEL-NUNOBIKI」 features a subdued, refined design that avoids being overly sporty.
This balance of form and function makes it highly praised not only for athletic use but also as a stylish, everyday footwear option in urban settings.

ASICS GEL-NUNOBIKI Sizing Guide (Fit & Feel)

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Men's Staff Sizing

Usual size: 26.0cm (Same as adidas STAN SMITH)

Instep height: Normal

Foot width: Slightly tight

Toe box: Normal

Worn size: 26.0cm

Fit impression: True to size

Women's Staff Sizing

Usual size: 23.5cm (Same as adidas STAN SMITH)

Instep height: Normal

Foot width: Normal

Toe box: Roomy

Worn size: 23.5cm

Fit impression: Slightly roomy

Staff Review

・Compared to other models, the toe box area is slightly wider, so some may find the fit to feel a bit large.

・If you prefer a snug fit or have narrow feet, we recommend going half a size down.

Incorporating ASICS GEL-NUNOBIKI into Fashion: Basic & Street Styling

The 「ASICS GEL-NUNOBIKI」 inherits the traditional form of the GEL series while featuring a modern design inspired by the natural beauty of Nunobiki in Kobe.

Basic style using BLACK/PURE SILVER

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Pairing the shoes with wide-leg denim and a T-shirt adds just the right amount of volume to a simple outfit, giving your look a bold presence at the feet.
Thanks to their performance-focused design, they also offer excellent comfort in active settings like outdoor activities.

Street style using BLACK/OBSIDIAN GREY

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Inspired by the natural scenery of Kobe’s Nunobiki, these sneakers pair perfectly with hoodies and cargo pants to create a look that balances mobility and design.
You can achieve a trend-conscious street style that feels both functional and fashion-forward.

Maintenance Tips to Keep Your ASICS GEL-NUNOBIKI in Top Condition

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To ensure long-lasting comfort and performance from your 「ASICS GEL-NUNOBIKI」, proper care and maintenance are essential.
- Cleaning: After each wear, brush off dust and dirt with a soft brush or dry cloth. For spot cleaning, use a mild detergent and gently hand wash the affected areas. Machine washing is not recommended as it can damage the materials.
- Drying: Avoid direct sunlight. Instead, air dry your sneakers in a well-ventilated, shaded area. High heat or tumble drying can cause material deterioration.
- Outsole Maintenance: The GEL outsole is excellent for shock absorption but can easily trap small stones or debris in its grooves. Regularly check and remove these with a brush or pick to maintain optimal grip and comfort.
- Storage: Store your sneakers in a cool, dry place away from direct sunlight. A breathable shoe rack or ventilated box helps preserve their shape and cleanliness.

With these simple care practices, you can extend the life of both the GEL cushioning and the upper materials, keeping your GEL-NUNOBIKI sneakers comfortable and stylish for the long haul.

Summary: Experience Daily Comfort with the Stylish and Functional ASICS GEL-NUNOBIKI

The 「ASICS GEL-NUNOBIKI」 combines the iconic GEL cushioning with a unique design inspired by Kobe’s scenic Nunobiki area.
It not only delivers the high performance expected from athletic footwear, but also blends seamlessly into fashion-forward urban styles, making it a versatile choice for both active and everyday wear.

【Color & Design Inspired by Nunobiki】Color scheme and detailing evoke the natural scenery of Kobe, adding unique character to your footwear.
【GEL Cushioning for Enhanced Comfort】Engineered to reduce fatigue during running, walking, or extended periods of wear.
【Versatile Styling】Seamlessly fits into a range of looks—from minimalist outfits to streetwear.

With the right size selection and regular maintenance, you can fully enjoy both the performance and design of the 「ASICS GEL-NUNOBIKI」.
Be sure to try them out and feel the perfect fusion of design and the signature comfort of GEL cushioning for yourself.



View the item list for ASICS GEL-NUNOBIKI

  • GEL-NUNOBIKI - 1203A597.100 (CREAM/PURE SILVER)
    ASICS GEL-NUNOBIKI - 1203A597.100 (CREAM/PURE SILVER) $‌111.00
  • GEL-NUNOBIKI - 1203A597.001(BLACK/OBSIDIAN GREY)
    ASICS GEL-NUNOBIKI - 1203A597.001(BLACK/OBSIDIAN GREY) $‌111.00
  • GEL-NUNOBIKI - 1203A536.003 (BLACK/OBSIDIAN GREY)
    ASICS GEL-NUNOBIKI - 1203A536.003 (BLACK/OBSIDIAN GREY) $‌103.00
  • GEL-NUNOBIKI - 1203A536.002 (BLACK/PURE SILVER)
    ASICS GEL-NUNOBIKI - 1203A536.002 (BLACK/PURE SILVER) $‌103.00


Inquiries about available shops and items

All the items introduced in today's blog are available at FASCINATE_THE R , FASCINATE_ANNEX (Osaka Nishi Shinsaibashi). If you have any questions about the items, please feel free to contact us.

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FASCINATE_THE R

POSTAL CODE
542-0086
ADDRESS
1st Floor, Business Building 1-5-25 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka
HOURS
12:00 NOON to 8:00 PM [JPT]
TEL
+81(0)6-6210-5536

FASCINATE_ANNEX

POSTAL CODE
542-0086
ADDRESS
51st Floor, Tanigawa Building 1-4-12 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka
HOURS
12:00 NOON to 8:00 PM [JPT]
TEL
+81(0)6-6210-5963