Today, we would like to introduce ASICS highly sought-after model, "GEL-NYC", available at FASCINATE_ANNEX, FASCINATE_THE R (Osaka Shinsaibashi), and FASCINATE_KYOTO (Kyoto Kawaramachi). We will delve into its history, sizing, and comfort through a detailed review.

View the GEL-NYC Collection Here

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  ASICS GEL-NYC - 1203A383.025 （GLACIER GREY/GRAVEL） $‌127.00
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  ASICS GEL-NYC - 1203A383.105（CREAM/PUTTY） $‌127.00
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  ASICS GEL-NYC - 1201A789.020 Graphite grey/Black $‌127.00
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  ASICS GEL-NYC - 1203A477.020 （FEATHER GREY/TRUFFLE GREY） $‌143.00
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  ASICS GEL-NYC - 1201A789.103 （CREAM/OYSTER GREY） $‌127.00

History of GEL-NYC

Originally Launched as a Collaboration with Awake NY

In the spring of 2023, GEL-NYC debuted as a collaborative sneaker with Awake NY, a streetwear brand founded by Angelo Baque, a designer with a background as a brand director at Supreme. The shoe was created under the concept of "reconstructing various heritage sneaker elements with a modern design approach."

Drawing inspiration from ASICS' traditional designs and modern performance running styles, the "mash-up model" GEL-NYC was named after New York City, a global hub for cutting-edge fashion.

Among ASICS' Sports Style sneaker lineup, which is based on sports sneakers, GEL-NYC stands out as a model that is more fashion-focused than performance-oriented.

Released in Various Collaborations Domestically and Internationally

Following its debut with Awake NY, the GEL-NYC model has been part of multiple collaborations, including partnerships with Hidden NY, CECILIE BAHNSEN, and Needles which are Japanese brand.

Designed as a unisex model, GEL-NYC has gained immense popularity in the street fashion scene among both men and women.

Today, not only are collaboration models highly sought after, but even standard colorway releases sell out immediately, solidifying GEL-NYC as one of ASICS most popular models.

Features of ASICS GEL-NYC: GEL Technology and Urban-Inspired Design

The GEL-NYC combines the sole design of the GEL-CUMULUS 16, an iconic ASICS archive sneaker, with an upper inspired by the GEL-NIMBUS 3 from the early 2000s. Additionally, the colorways and materials of the GEL-MC PLUS V which was released in 2001 have been incorporated, reflecting key elements from ASICS' archive.

The sneaker is equipped with GEL technology in the forefoot and heel, enhancing shock absorption. It also features FLUIDRIDE technology, which integrates two types of lightweight and highly responsive foam materials, ensuring optimal comfort and performance.

Differences Between GEL-NYC and GEL-NYC 2055

What is GEL-NYC 2055?

The GEL-NYC 2055 is an updated version of the GEL-NYC series, maintaining the GEL-CUMULUS 16-inspired sole design while introducing a newly redesigned upper.

Staying true to the "mash-up model" concept of the GEL-NYC, the GEL-NYC 2055 takes inspiration from the GT-2050 and GT-2060, two running shoes from the early 2000s, incorporating their upper designs into this model.

The name "2055" signifies a hybrid of these two models.

Veiw the GEL-NYC 2055 Collection Here

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  ASICS GEL-NYC 2055 - 1203A542.022 （CLAY GREY/BLACK） $‌127.00
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  ASICS GEL-NYC 2055 - 1203A542.021（GLACIER GREY/WHITE） $‌127.00

GEL-NYC Size Fit Review

Below, we would like to share the actual fit impressions from our staff who tried on the GEL-NYC.

If you're unsure about which size to choose, we hope this guide helps!

Men’s Staff Fit Review

・Usual Size: 26.0 cm (Based on adidas STAN SMITH sizing)

・Instep Height: Normal

・Foot Width: Slightly narrow

・Toe Fit: Slightly tight

・Worn Size: 26.0 cm

・Size Impression: Slightly small

Women’s Staff Fit Review

・Usual Size: 23.5 cm (Based on adidas STAN SMITH sizing)

・Instep Height: Slightly tight

・Foot Width: Normal

・Toe Fit: Slightly tight

・Worn Size: 23.5 cm

・Size Impression: Slightly small

Staff Wear Test & Fit Feedback

When wearing the true-to-size fit, the wavy design around the little toe area slightly protrudes inward, which can cause a bit of tightness in that region.

However, thanks to the highly cushioned heel, even going half a size up does not compromise the overall fit, making it comfortable to wear.

Since ASICS GEL-NYC has a relatively narrow width, we recommend sizing up by 0.5–1.0 cm from your usual sneaker size for a more comfortable fit.

Does GEL-NYC Run Large or Small?

Based on our staff reviews and feedback from in-store customers, while fit preference varies individually, many people opt for a half to full size up for the best comfort.

How to Style ASICS GEL-NYC: Outfit Coordination Tips

A Standout Piece for Streetwear Looks

The ASICS GEL-NYC effortlessly enhances streetwear outfits—simply pair it with a basic T-shirt and denim, and you’ll achieve a refined yet casual aesthetic.

For a more cohesive look, match the sneakers with pants, caps, or bags in similar tones to create a harmonized color palette.

Additionally, ASICS GEL-NYC pairs well with joggers and wide-leg pants, blending sporty elements into a relaxed athleisure style that’s perfect for urban settings.

A Perfect Match for Mode and Business Casual

Opting for darker, more muted colorways allows the ASICS GEL-NYC to integrate seamlessly into mode-inspired and business casual outfits.

Pairing it with tailored jackets, structured shirts, or slacks elevates the look, adding a sophisticated and contemporary edge.

Moreover, the sneaker’s sleek silhouette and modern design make it an excellent match for suits, trench coats, and other formalwear, maintaining a balance of urban elegance and functional comfort.

With its versatile styling potential, the ASICS GEL-NYC has gained popularity in both business and casual settings, frequently featured in fashion editorials and influencer street snaps.

How to Purchase Internationally & Key Considerations

Our store offers global shipping, making it possible to order ASICS GEL-NYC from anywhere in the world. This also increases access to exclusive colorways and limited-edition releases that may not be available in your country. We also recommend consulting ASICS official size guide or checking our detailed size chart to ensure a perfect fit.

Care & Maintenance Tips: How to Keep Your ASICS GEL-NYC in Top Condition

To maintain the comfort and appearance of your ASICS GEL-NYC, regular care is essential. After each wear, gently remove dust and dirt with a soft brush or cloth, then store the shoes in a well-ventilated area. If they get wet, let them dry thoroughly before storing to prevent mold and material deterioration.

For models with removable insoles, occasional drying and cleaning helps maintain hygiene and freshness. Applying a waterproof or stain-repellent spray before use can provide extra protection in rainy conditions or dirty environments.

Comparison with Other ASICS Models: How GEL-NYC Differs from GEL-KAYANO & GEL-LYTE

ASICS offers various popular running and lifestyle shoes, such as GEL-KAYANO and GEL-LYTE. GEL-KAYANO is designed for long-distance runners, prioritizing stability and cushioning. As for GEL-LYTE is known for its retro aesthetic, making it a favorite among fashion enthusiasts.

Compared to these shoes, the ASICS GEL-NYC Blends sport-inspired functionality with urban versatility, making it a perfect hybrid for everyday wear. This balance between performance and style makes ASICS GEL-NYC a well-rounded, all-purpose sneaker suitable for a wide range of lifestyles.

Conclusion: ASICS GEL-NYC—A Perfect Fusion of Comfort & Style for Urban Life

The ASICS GEL-NYC is a new-generation sneaker, combining high-performance running technology with modern aesthetics. With its GEL cushioning system, supportive structure, and refined design, this model effortlessly adapts to various urban settings while ensuring all-day comfort.

Easy to purchase via global online stores, and with proper care and maintenance, you can enjoy its premium quality for years to come. Step into the world of ASICS innovation with ASICS GEL-NYC—where style meets performance.

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