Today, we are pleased to introduce the 2025 Women’s Popularity Ranking TOP 13 from ASICS, available at FASCINATE_ANNEX, FASCINATE_THE R (Osaka Shinsaibashi), and FASCINATE_KYOTO (Kyoto Kawaramachi)!
The Appeal and Features of ASICS Sneakers
Among sneaker brands dominated by well-known Western makers, ASICS stands out as a Japanese brand proudly recognized worldwide.
As a domestic brand, ASICS sneakers are crafted to suit Japanese feet, making them highly comfortable and well-received by both men and women.
First, for customers considering ASICS sneakers, let us briefly introduce their key features.
Advanced Functionality Chosen by Top Athletes
ASICS’ proprietary “GEL Technology,” known for its high shock absorption, provides excellent stability and cushioning.
It is strategically placed in both the forefoot and heel to enhance comfort during running.
The fact that ASICS has contracts with athletes across various sports further proves the superior functionality of its sneakers.
High Sense of Fashion
With reissues of past series and designs that fuse archive elements with modern technology, ASICS sneakers—often carrying a retro vibe—have earned high praise for their style.
In recent years, ASICS SportStyle has released lifestyle shoes incorporating technologies from its performance line.
Collaborations with various brands have drawn significant attention, making ASICS sneakers a hot presence in the fashion scene as well.
A Wide Range of Models
Within ASICS SportStyle, which we carry in our stores, there is an impressively large variety of models.
With diverse size and color variations available, you can find the perfect pair to suit your taste. This time, we will be introducing the Women’s Popularity Ranking TOP 7.
2024年 ASICS Women’s Sneakers Popularity Ranking TOP 13
#13: The GEL-NIMBUS 10.1—a soft ride like running on clouds
Developed as a running shoe in pursuit of ultimate comfort, “Nimbus” takes its name from the Latin word for “cloud,” embodying the concept of running as if on clouds.
Its asymmetrical design is highly sought after by fashion enthusiasts, with the recent Y2K trend further fueling its popularity.
#12: The GEL-1130 Running Shoes, Where Retro Style Meets Modern Technology
Launched in 2008 as the successor to the ninth-generation GEL-1000 series, this running shoe is known for its exceptional stability.
Incorporating key technologies such as GEL Technology, the TRUSSTIC support unit (which enhances lateral stability), and the Guidance Line, it delivers outstanding cushioning and support.
Despite its retro-inspired appearance that makes it easy to style, it remains a popular model thanks to its superior comfort.
#11: The GEL-VENTURE 6 SHIELD, blending fashion and trail performance
A model highly popular among women for its fusion of fashion appeal and trail-ready performance.
Featuring key technologies such as GEL Technology, the TRUSSTIC support unit (which enhances lateral stability), and the Guidance Line, it offers excellent cushioning and stability.
Despite its retro-inspired appearance that makes it easy to coordinate with outfits, it delivers exceptional comfort, making it a beloved model.
#10: The versatile GEL-DS TRAINER 14 model, suitable for a wide range of scenarios
The “DS (Distance Speed) Series” was created with the concept of pursuing speed runs without sacrificing cushioning.
The “ASICS GEL-DS TRAINER 14” evolves as a model that strikes the perfect balance between lightweight construction and GEL cushioning, offering versatility across a wide range of situations.
Not only functional but also versatile in design, its clean and easy-to-style look makes it popular with both men and women.
#9: GEL-QUANTUM 360, featuring outstanding stability and a dynamic silhouette
This model features a 5D-printed upper structure inspired by natural ergonomics, combined with TRUSSTIC technology and an external heel counter for superior stability and a dynamic silhouette.
Another highlight is its eco-conscious design, incorporating 24% biomass derived from sugarcane.
The simple color scheme lends a stylish and urban feel, while the voluminous silhouette serves as a striking accent to any outfit.
#8: SKYHAND OG—A modern evolution of handball shoe designn
This model updates the classic handball shoe designs of the 1990s with modern comfort.
Featuring a slim court silhouette, suede upper, and retro gum sole, it delivers an old-school look that pairs easily with a wide range of outfits.
The heel counter and sockliner are given modern touches, striking a balance between vintage appeal and a premium feel.
#7: The new model “GT-2160,” featuring a trendy silhouette.
This pair inherits the functional design of the GT-2000 series first released in the early 2010s, retaining its iconic design language while recreating smooth lines and a distinctive wavy forefoot pattern.
Equipped with a segmented sole structure and GEL Technology, it delivers excellent cushioning.
The fusion of heritage and modern elements achieves both stylishness and comfort.
#6: GEL-NUNOBIKI, featuring a matte texture and layered material design
This model incorporates design elements from ASICS’ early 2000s trail shoes, the GEL-KAHANA 3 and GEL-TARGET.
Its layered construction features a mix of matte and semi-gloss textures, and its name is inspired by Nunobiki Falls, one of Japan’s three great waterfalls.
The chic color palette creates an urban impression, making it a versatile pair suited for everything from casual looks to monochrome, mode-inspired styling.
#5: GEL-KINETIC FLUENT—A New Generation Sneaker Merging GEL Technology and Modern Design
The “GEL-KINETIC FLUENT” features a voluminous silhouette and an exposed GEL sole, and is available in a variety of colorways.
Developed as a lifestyle sneaker by ASICS, its strong design appeal makes it a popular model for both men and women.
Equipped with Scutoid GEL Technology in the sole, it enhances cushioning for everyday activities such as commuting or long hours of standing, delivering outstanding comfort and support in daily life.
#4: GEL-NYC, featuring a design that blends heritage and modernity
The model name “NYC” is inspired by New York, the metropolis known for setting the pace in cutting-edge fashion.
The upper is based on ASICS’ popular GEL-NIMBUS 3, fused with decorative elements from the MC-PLUS V.
The sole adopts the tooling system of the GEL-CUMULUS 16, creating a mix of retro charm and modern contrast.
With a design inspired by both heritage and modern running styles, and combining lightweight foam with GEL Technology for excellent comfort, this pair is a popular choice for both men and women.
#3: The “GEL-SONOMA 15-50,” born from an outdoor concept
This model draws inspiration from the trail shoe “GEL-SONOMA” and the upper of the cross-country spike “15-50,” designed for competitive runners across various terrains.
It is engineered to balance both everyday city use and outdoor performance.
The midsole combines lightness with cushioning, featuring rearfoot GEL, while the outsole uses ASICS’ proprietary AHARPLUS rubber for exceptional durability.
Incorporating design elements from the original GEL-SONOMA, it delivers outstanding cushioning and traction, making it suitable for everything from lifestyle wear to hiking.
The color design, inspired by nature, adapts easily to casual styling, making it a popular choice for both men and women.
#2: The retro design of the “JAPAN S” is perfect for everyday use.
This low-cut sneaker features a classic design based on the “FABRE JAPAN S,” first released in 1981.
As indicated by the “S” for SHORT, it is characterized by its lightweight design and cushioned cup sole.
While retaining a classic court silhouette, its simple design makes it perfectly suited to modern fashion.
Easy to match with everything from casual to sporty looks, its lightweight build and comfortable fit make it a popular model.
#1: The ever-popular basketball shoe “GEL-PTG”
This lifestyle shoe is designed based on the basketball shoe “FABRE POINTGETTER-S,” first released in 1983.
While faithfully recreating the classic design, its comfort has been further updated.
The premium white leather upper contrasted with black suede ASICS stripes creates a strong, old-school look that pairs easily with a wide range of outfits.
ASICS Product List
We hope you found this helpful and that it serves as a reference when choosing your next pair.
ASICS is available at FASCINATE_ANNEX (Osaka Shinsaibashi), FASCINATE_THE R (Osaka Shinsaibashi), and FASCINATE_KYOTO (Kyoto Kawaramachi). Be sure to check them out when you are nearby.