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Today, from the MASU 26SS collection, we introduce the collaboration sneakers with PUMA.

This season's collection has already received numerous inquiries from customers looking for MASU items on our online store, as well as from those who have seen the actual products early in-store.

As an item that incorporates the 26SS collection theme [In the raw] into PUMA sneakers, please read through to the end.

Smart Proportions Radiating from Late 1990s Archives

What determines the overall silhouette is a sharp look that can be seen as a strong counter to the modern thick-sole boom.
Rooted in the late 1990s running spike "Harambee," this model leverages its sporty background while adopting a slim last, transforming into a sharp appearance that pairs perfectly with avant-garde slacks.

This "stripped-down slimness" perfectly strikes a balance with today's oversized wear.

A Linear Toe Shape Calculated for Compatibility with Wide Pants

The shape, which narrows linearly towards the toe, plays a role in subduing the volume around the feet and balancing the overall visual proportions when paired with MASU's signature "wide pants with pooling fabric at the hem."

We initially had concerns about the silhouette, wondering if it might be "too delicate against modern oversized clothing." However, when actually worn, we found that this sharp line is designed precisely to complement loose wear.

For those of us who have grown weary of voluminous sneakers, this balance provides exactly the "new sense of incongruity" we have been seeking.

Lightweight and Practical Footwork Derived from Running Models

Because the base originates from the lineage of competitive spikes, it boasts a surprisingly lightweight construction, contrary to its heavy-looking graphics.
The thin sole design, which eliminates excessive cushioning, provides a strong sensation of gripping the ground, supporting nimble footwork in urban life.

The fact that it achieves both strong design and practical walkability is a highly commendable point for a tool worn daily.

"Graffiti" and Hand-drawn Style Stitching Showing Resistance to the System

The graphics of angels, bows and arrows, and stars on the upper intentionally reproduce the texture of "graffiti."
These designs are intended to inject an analog "body temperature" into an orderly industrial product, embodying the brand's philosophy of "affirming imperfection" to break through familiar systems.

Visual Noise Created by Irregular Thick Black Stitching

The Formstrip on the side, a symbol of PUMA, features deliberately irregular thick black stitching.
This stitching is intentionally not sewn straight, highlighting the traces of handwork.

Personally, this "not too perfect" feel is the greatest factor that makes one form an attachment to these shoes.

The Nature of the Print that Changes Expression over Time

The graphic print on the upper is designed with the premise that it will gradually fade due to friction from wear and aging.
This is an approach typical of MASU, which finds value in the process of changing together with the wearer, rather than seeing the moment the garment is completed as the final goal.

Rather than keeping them pristine, wearing them out until they are battered is arguably the completed form of this design.

Texture Control with Smooth Leather and "Warm White"

For the upper material, a smooth full-grain leather with a refined surface texture was adopted.
By using smooth leather without a grained feel, it establishes a sophisticated impression that doesn't lean too heavily toward street style.

The contrast structure is brilliant: it is precisely because of this smooth grain surface that the noise of the graffiti graphics applied on top stands out more vividly.

An Exquisite Color Tone that Blends into Styling Regardless of the Season

The color name is "Warm White."
This muted white, with lower saturation than pure white, ensures that your feet won't look out of place even in light styling from early spring in March to early summer.

Personally, I feel that the contrast between this warm white and the black stitching plays a role like an adhesive, connecting everything from vintage denim to wool slacks.

The Flexible Fitting Unique to Smooth Leather

Full-grain leather has a high density and feels tight at first, but after a few wears, it flexibly molds to the shape of your foot.
The characteristic of this material to change into "your own shape" transforms the hold provided by the sharp last into something much more comfortable.

The sensation of the initial stiffness wearing off and fitting to your own feet is a real thrill unique to leather shoes.

A Gold Medal Prioritizing "Desire to Own" over Convenience

The gold medal charm on the shoelaces is detachable.

Heavy Decoration Elevating the Product to an Art Piece

Because it is detachable, it can be removed to suit your styling.
Furthermore, since you can decide the placement yourself, it can be changed according to your mood that day.

"Noise Elegance" Embodying the Worldview of 26SS

The style advocated by MASU this season cannot be established without these shoes.

We recommend styling them with wide bottoms that pool significantly at the hem, or with sheer tulle tops.
Coexisting the calculated incongruity radiated by the sneaker's graphics within elegant lines is the key to creating a mood typical of this season.

Staff Fit Guide

As a reference for choosing your size, we have compiled fitting data from actual wear.

Staff	Size Worn	Fit / Comments
Staff A (170cm / 60kg)	26cm	I confirmed a perfect fit at my usual size.
Buyer's Comment: Due to the tight design of the last's width, sizing up a half size is appropriate for those with wider feet. Considering how the smooth leather will break in, a size that initially feels slightly tight is ideal. Personally, I feel it looks coolest to tighten the laces a bit and wear them emphasizing this sharp silhouette.

The human-like "raw texture," which is absent in digital perfection, is the true value of these shoes.
Please experience firsthand the process of wearing them in and carving your own wrinkles and dirt into them.

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