With dark, edgy designs that shine a light on the fringes of society, the collection is filled with a unique aesthetic and philosophy created by a designer with a background in modeling.
In this blog, we will thoroughly explain the world of “fraction,” the designer’s background, collection details, and how to purchase.

The World of FRACTION

"FRACTION" is a brand created by a designer who enrolled in Sophia University's Faculty of Humanities, Department of History before gaining experience working with both domestic and international fashion brands and leather shoe craftsmanship.
With a unique background as half-Chinese born into a family of calligraphers, and a debut at Paris Fashion Week during the 17SS season, the brand's items embody this diverse range of experiences through a distinctive perspective.
The brand takes a stance of capturing elements on the fringes of society and expressing them through the language of fashion.
The name “fraction,” meaning “a small part” or “a fraction,” reflects the designer’s desire to bring forward the perspective of those considered insignificant in society.
In essence, fraction is an experimental brand centered around human introspection, shining a spotlight on the “edges” and “fragments” of society.
Designer profile: A unique viewpoint cultivated through involvement with global fashion brands and leather shoe production
Past experience working alongside colleagues during the Rick Owens era

The designer, born into a calligrapher family and of Chinese descent, has been familiar with artistic expression since childhood.
Eventually stepped into the fashion world.
About the Brand: The Concept and Design of fraction
Brand name origin: ‘FRACTION’ captures a corner of society.

The name “fraction” means “a small part.”
The brand name reflects the designer’s belief that true value lies within those considered to be on the fringes of society.
The brand visualizes the “edges” on the canvas of clothing as a form of human introspection and experimentation.
Simple Yet Sophisticated: A Dark and Edgy Aesthetic

FRACTION pieces are characterized by darkness and avant-garde edge.
While they may look minimal at first glance, intricate details and structural elements are carefully built in.
Unique cuts are often found in the shoulders, collars, and cuffs, producing complex shadows through three-dimensional pattern work.
Using a dark tone as a base, bold cuts create asymmetry that only appears when the wearer moves, showcasing the designer’s experimental approach.
Commitment to Materials and Silhouettes: Utilizing GUIDI Deadstock

When viewed at exhibitions, the brand’s passion for material selection becomes evident.
GUIDI deadstock leather and unique dyeing techniques are used to create textures and colors not found in current models.
GUIDI leather is particularly rare and valued for its deep aging characteristics.
While rooted in minimal elegance, the silhouettes have structural, avant-garde qualities, with a striking contrast between body-hugging areas and looser portions.
In-Depth Guide to the 25SS Collection: The Perspective of Egon Schiele
Organic Meets Inorganic: A Fusion of Art

The 25SS collection is inspired by Austrian painter Egon Schiele, with the main theme being the “exploration of organic and inorganic forms.”
Schiele’s works are known for their distorted forms and bold lines, artistically conveying the human psyche and inner emotions.
fraction aims to express the co-existence of organic and inorganic elements from Schiele’s art through clothing, and this experimental approach has become a major topic in fashion circles.
Pricing and Size Range: High-End Avant-Garde

The 25SS pricing includes jackets around $679.00, shirts around $272.00, pants around $340.00, and T-shirts around $136.00.
Sizes range from 44 to 48, accommodating various body types both domestic and international.
Particularly popular are the jackets made with luxurious materials and complex patterns, which are praised for their presence and high level of craftsmanship.
Popular Items: Leather Products and Cocoran Shirts/T-Shirts

Leather products are especially noteworthy in 25SS.
Jackets and bags made with GUIDI deadstock leather are highly sought after and may not be reproducible, making them extremely valuable.
Cotton jersey shirts and T-shirts made with Cocoran are also gaining popularity for their unique texture and everyday wearability, serving as accessible entry points into the brand’s world for fans of aging and texture.
Lookbook: fraction Collection Visuals
The 25SS lookbook reveals a visual world combining avant-garde aesthetics with organic lines.
Dark backgrounds with selective lighting highlight the textures of fabrics and leathers.
Many of the intricate details are hard to grasp from photos and videos alone, and visiting the store in person to experience the garments is sure to be overwhelming in the best way.
25SS Collection Look introduction




Where to Buy fraction: Online & In-Store
The 25SS collection from fraction will be arriving soon.
It will be released online next week and also available at our Osaka and Kyoto stores.
In-Store Experience: Feel the Material and Fit
In-store, we will have sizes 44–48 available for fitting, giving customers a chance to directly experience the designer’s intent and the character of the materials.
Especially for items made with GUIDI leather, subtle differences in color and texture mean each piece is one-of-a-kind.
Our staff will provide detailed explanations and help customers select pieces with confidence.
Online Store: Detailed Information and Global Purchase Options
The online store includes detailed images and measurements, allowing customers to shop with peace of mind even if they can’t try items on.
We also support international shipping, so you can purchase “fraction” items from anywhere in the world.
Even customers who can’t visit in person can still enjoy the brand’s world through our website and shop smoothly from order to delivery.
Summary: The Future and Highlights of fraction

fraction is an experimental brand that sharpens its focus on society’s fringes and the human psyche, giving form to them through fashion.
The designer, born into a family of calligraphers and of Chinese descent, has established a unique worldview cultivated through experience as a Paris Collection model.
The attention to materials, intricate structures, and artful themes such as the 25SS collection inspired by Egon Schiele are drawing strong attention from fans of avant-garde and high-end fashion.
Future collections are expected to continue this edgy, conceptual approach to materials and themes.
Why not follow fraction’s continued exploration of the beauty found in the “corners” of society, expressed through silhouette and detail?
Inquiries about available shops and items
All the items introduced in today's blog are available at FASCINATE_THE R (Osaka Nishi Shinsaibashi) and FASCINATE KYOTO. If you have any questions about the items, please feel free to contact us.
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Contact Us
Shop info
FASCINATE_THE R
- POSTAL CODE
- 542-0086
- ADDRESS
- 1st Floor, Business Building 1-5-25 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka
- HOURS
- 12:00 NOON to 8:00 PM [JPT]
- TEL
- +81(0)6-6210-5536
FASCINATE KYOTO
- POSTAL CODE
- 604-8044
- ADDRESS
- #DECO3 1F Gokomachi square, 416-5 Dainichicho, Nakagyo-ku, Kyoto
- HOURS
- 12:00 Noon to 20:00 PM [JPT]
- TEL
- +81(0)75-708-3919