Thank you for always visiting our blog.
Today, we would like to introduce the "Air Circulation System Rain Jacket" from meanswhile, one of the products that best symbolizes the brand's philosophy.

With the clear concept that "clothing is not a costume but a tool," the brand has presented this product as the ultimate answer to surviving the harsh summer environment.
Our store has officially started carrying the brand as an authorized retailer from this season.

For those who know the clinging, severe heat and humidity of summer, we highly recommend paying attention to this piece to see just how reassuring this functional gear can be.

A Design that Achieves Both "Waterproofing" and "Air Intake"

First, we would like you to observe the physical contradiction this jacket has brilliantly resolved.
Inherently, the "waterproofing required to block rain" in a practical rain jacket and the "breathability required to intake outside air" in summer clothing are completely conflicting elements.

The remarkable aspect of this product is that it achieves both through its unique "Air Circulation System."

It appears as a highly sophisticated, minimal technical wear, but it is three-dimensionally designed so that air drawn in from the fans placed on the back circulates between the clothing and the body, naturally escaping through the neck and cuffs.
This makes it possible to maintain a dry and cool environment at all times, even in rainy weather when humidity tends to build up.

As an antithesis to the modern fashion system that imposes expiration dates on clothing, the rationality as a tool directly creates this one-of-a-kind presence.

A Solid Cut that Blends into City Life

The solid coloring and cutting characteristic of the brand, which sets it apart from typical air-conditioned workwear, is also a major appeal.
The placement balance is meticulously calculated so that the fans do not stand out too much, making it look natural even when walking in the city.

Design does not interfere with function, and function dictates the design.
This exquisite sense of balance perfectly embodies the "everyday tool" the brand aims for.

The Pursuit of Means: How the Full-Scale Collaboration with Kuchofuku Came to Be

Why did the up-and-coming fashion brand meanswhile team up with Kuchofuku Co., Ltd.?
There is a clear reason for this in their pursuit of functional beauty.

When designer Mr. Fujisaki thoroughly explored the concept of "clothing as an everyday tool," he encountered a climatic barrier in Japan's hot and humid summers that could not be solved simply by making the fabric thinner.
This led him to focus on the "Physiological Cooling Theory," which uses the heat of vaporization when human sweat evaporates to cool the body.

Collaborating with the pioneer company, which has a long track record and overwhelming technological prowess in putting this theory into practical use, was the most rational and inevitable approach to achieving their goal.
Knowing the background that this was created as a serious gear to solve problems, rather than a mere cross-industry collaboration for hype, allows you to feel the depth of the product even more.

Lightweight and Waterproof Performance Brought by the Ultra-Thin 20-Denier 3-Layer Material

What firmly supports its value as a product at its core is its overwhelming material specifications.
The outer shell utilizes a 3-layer waterproof material made of 20-denier nylon.

Generally, 3-layer materials often feel stiff and rigid in exchange for high waterproofing and breathability.
However, this material is astonishingly ultra-thin and finished with a supple feel.

It produces little friction noise when worn and firmly follows the body's movements, preventing any feeling of stress even in active situations.

Packable Portability to Handle Sudden Weather Changes

Despite being so highly functional, we cannot overlook the fact that it is extremely lightweight and compactly packable.
You can roll it up small and slip it into your bag to prepare for sudden rain or temperature rises.

From daily commutes to weekend outdoor activities, it perfectly possesses the aspect of a tool designed to be carried around.

Details of the Air Circulation System and Fan Specifications

Now, let us delve into and explain the more specific details regarding the cooling system, the heart of this jacket.

Customizable Specifications: Fan and Battery Sold Separately

First, as an important point, the device set of the "electric fan" and "battery," which are the key to the cooling function, are sold [separately] from the jacket itself.
This is a consideration for customers who wish to use their already-owned compatible devices, and it can also be said to be a rational system typical of the brand, making it more accessible purely as outerwear during seasons when the devices are not needed.

Easy Fan Installation and Airflow Adjustment for Everyone

Installing the devices is extremely simple.

• Insert the fans into the dedicated holes on the left and right sides of the jacket's back from the outside, and secure them firmly with rings from the inside.
• Connect the included cable to the two fans and route it through the dedicated loops provided inside the jacket.
• Connect the end of the cable to the battery stored in the inner pocket, and you are ready to go.

The airflow can be finely adjusted in 4 stages using the button on the battery.
It can run continuously for up to approximately 24 hours at the lowest airflow and about 8 hours at the highest, reliably keeping you cool from your morning departure until you return home at night.

Gimmicks and Maintenance When the Fans are Removed

Once all electronic devices are removed, it can be washed at home (hand washing recommended).
In addition, the holes on the back after removing the fans are designed to be neatly covered using dedicated cover cloths stored inside.

This allows you to wear it naturally as a regular stylish jacket even in early spring or early autumn when the cooling function is unnecessary.
It is a meticulous detail that enhances its practicality as clothing.

Proposing Versatile Styling: Three Expressions in One Garment

Furthermore, this item features a highly versatile structure that allows it to be used in three ways—as a "Jacket," "Vest," and "Zip Jacket"—thanks to a detachable sleeve gimmick.

1. Jacket Mode (Full Spec)

With all parts attached, it functions as the most highly protective outerwear.
This is the true form of the product, completely shutting out wind and rain while maintaining coolness through its internal system.

We recommend pairing it with functional wide pants on the bottom to enjoy a tech-inspired style.

2. Vest Mode (Active Style)

By opening the zippers at the shoulders and removing the sleeves, it transforms into a technical vest.
Slipping it effortlessly over a T-shirt or a thin shirt allows you to secure range of motion around the arms while efficiently cooling your core.

It adds a sophisticated accent to your spring and summer layered styles.

3. Zip Jacket Mode (Lightweight Layer)

By adjusting the combination of the front parts and sleeves, it can also be worn with a lighter, more relaxed zip-jacket appearance.
It is a reliable design that presents the joy of "selectively using" a single tool to match the weather, your destination, and your fashion mood of the day.

Frequently Asked Questions (FAQ)

Because it is a practical tool, we have summarized the points our customers often inquire about.

Q. Are the waterproofing and air intake really okay even on rainy days?
A. Yes, the 20-denier 3-layer material provides high waterproof performance.
Because the structure completely shuts out rain from the outside while the air drawn in from the fans on the back pushes internal humidity outward, it dramatically reduces uncomfortable heat and moisture during rainy weather.

Q. How should I wash and care for it?
A. Hand washing at home is possible.
However, when washing, please be sure to do so with all electronic devices such as the "electric fan, battery, and cable" completely removed.
Please follow the care instructions on the product's quality label with just the jacket itself.

Q. How long does the battery last?
A. Depending on the airflow setting, it can run continuously for up to 24 hours at the lowest airflow, and about 8 hours even at the highest airflow.
It has enough capacity to fully support long hours of outdoor activities. (*May vary depending on the usage environment)

Q. Are the fan and battery included?
A. No, the fan and battery device set are "sold separately."
It is designed so you can use it purely as clothing or utilize compatible devices you may already own.

Revisiting the Appeal of the Air Circulation System Rain Jacket

• A unique system that brilliantly resolves the antinomy of waterproofing and breathability
• Reliability through full-scale collaboration with Kuchofuku Co., Ltd., based on the Physiological Cooling Theory
• High waterproofing combined with astonishing lightness and suppleness, thanks to the 20D nylon 3-layer material
• A 3-way design—Jacket, Vest, and Cardigan—that adapts to your environment
• High practicality: simply remove the fans and cover the holes to use it as standard outerwear for 3 seasons

It is the ultimate functional clothing reached exactly because the brand views fashion as a "tool to enrich everyday life."
Rather than just tech wear based on trends or looks alone, please consider adding it to your wardrobe as a "reliable tool" for spending Japan's harsh summers comfortably.

Items Introduced Today

We sincerely look forward to welcoming you at FASCINATE_THE R.