In The Viridi-anne's 2025 Spring/Summer (25SS) season, many innovative items are introduced, and among them, the shop coat we are featuring this time is the perfect piece for those looking for a lightweight outerwear that can be casually thrown on and serve as the main attraction by itself.

In this article, we will deeply explore every aspect, including the texture, design features, sizing tips, and maintenance methods.

Design and Wearability: Exploring the Functional Beauty of the Shop Coat

Design and Details

The shop coat originally has a background as a practical coat for work scenes and shop staff.
From the perspective of "functional beauty," features such as pockets and ease of movement, designed with practical use in mind, are key characteristics.
The Viridi-anne’s Spring/Summer coat retains the essence of a work coat while adding unique arrangements, achieving both "fashionability" and "practicality."

One of the charms of the shop coat is its versatility, pairing well with various pants silhouettes and inner materials.
Additionally, the fabric is thin and lightweight, making it useful from spring to early summer and even early autumn—an especially welcome point. It's truly perfect for those who want to create an atmosphere with just one piece of light outerwear.

Silhouette and Fit

The silhouette features a slightly dropped shoulder design with a loose fit around the arms and body.
Despite the loose fit, it avoids any sloppiness, maintaining a three-dimensional and beautiful outline thanks to carefully calculated pattern making.
The length is somewhere between long and mid-length, making it compatible with a wide range of bottoms such as wide pants, slim pants, and cropped pants.
The thin fabric helps alleviate the heat of spring and summer, allowing it to be casually thrown on like a shirt coat—a delightful feature.

Actual Wearability and Sizing

The fabric is thin, giving it a light, shirt-like feel. There is almost no sense of weight, and it flows flexibly with movement.
Due to the pigment processing on the surface, in the case of the charcoal color, you can slightly glimpse the color and texture of the reverse side, creating a sense of depth.

Thanks to the soft texture, it can be worn without stress. Combined with the loose sizing, it becomes a reliable coat that "creates an atmosphere just by casually throwing it on."
Rolling up the sleeves also gives it a different look, allowing you to adapt your styling according to the season and coordination.

Carefully Selected Material: Cotton × Linen Viera

The fabric is a blend of 70% cotton and 30% linen, with a pigment finish applied to create a unique texture.

The material itself has a smooth, dry touch and excellent breathability, providing a comfortable feel even in spring and summer.
Thanks to the linen content, it adds a crisp and refreshing feel, well-balanced with the softness of the cotton.

In terms of sewing and tailoring, the back yoke and side slits provide extra room in the fabric, using a pattern design focused on ease of movement. The carefully chosen stitch count and meticulous finishing ensure durability, maintaining quality for long-term use.

The surface develops a slight unevenness and distressed look, creating a depth and character different from a simple work coat.
Additionally, as you wear it over time, it develops a unique worn-in look, making it even more attractive. The more you wear it, the richer the texture becomes.

With repeated wear and washing, the pigment finish gradually fades, enhancing its vintage feel—a true charm point.
This material perfectly embodies the idea of "nurturing your own unique texture over time."

The Crystal of Craftsmanship: Sewing, Tailoring, and Pattern

While retaining the ruggedness characteristic of a work coat, The Viridi-anne's designer’s expertise in delicate pattern-making is incorporated throughout. The stitching work on the back, sleeves, and side slits enhances strength, while the stitch count is calculated to prevent unnecessary thickness.

Moreover, the drape around the shoulders and the way tucks are taken on the sleeves not only add visual appeal but also expand the range of motion, achieving a high level of both "fashionable beauty" and "functionality and durability." These details ensure that even a loose silhouette doesn’t look sloppy but instead exudes a distinct sophistication.

Basic Specs and Price: The Value of the Shop Coat

Basic Specs at a Glance

• Product Name: Pigment Printing Viera Shop Coat
• Product Number: VI-3845-06
• Color Options: Ivory / Charcoal
• Size Options: 1 / 3 / 5
• Material: 70% Cotton, 30% Linen
• Price: $‌405.00

The Viridi-anne's coats show uncompromising dedication to material selection, sewing, and design, offering true value for long-term use.

Rather than simply being "good cost performance because it's cheap," the important point is whether "you gain enough satisfaction to justify the higher price." Thanks to the design that is less affected by trends and the enjoyment of aging gracefully over time, it could actually offer better cost performance compared to buying trendy items that quickly go out of style.

[Staff Commentary] The "True Appeal" of This Item

The biggest attractions are its simplicity, ease of wear, and moderately vintage-inspired coloring. Although it gives off an atmospheric look just by throwing it on thanks to its long length, the balance between "loose silhouette" and "lightness" makes it practical for daily use. The high-quality material allows for long-term use and the enjoyment of aging, making it highly recommended for those looking for a "piece that grows more lovable the more you use it."

Those who like a casually crafted vibe will especially find this appealing. While it retains a workwear feel, it also carries a mode nuance, making it easy to blend into a wide range of styles.

Spring/Summer Styling: Outfit Proposals

One major charm of the shop coat is that it can "stand out on its own" and its "versatile wearability." If you make the most of its color and silhouette, it can be widely used from business casual to relaxed weekend styles.

In early spring when the weather can still be chilly, layering it over a lightweight knit or shirt helps with temperature control, while during the main spring and fall seasons, simply throwing it over a T-shirt achieves a moderately fashionable look. Its lightweight construction also makes it easy to carry, so when it gets warmer during the day, you can simply take it off and carry it with you. It's an item you can arrange and wear almost like an extension of a shirt rather than a traditional coat.

Expected Wear Seasons

It can be worn across three seasons: spring, early summer, and early autumn. The material is highly breathable and, despite being lightweight, has a firm texture, making it useful for blocking cold air from air conditioning as well. Plus, thanks to the linen blend, it remains comfortable even during humid periods.

Pattern 1: Fresh Style Making the Most of Ivory

White-based colors may seem difficult to wear at first glance, but The Viridi-anne’s ivory has a slightly muted tone, giving it a calm and understated feel. Dressing it down with sneakers is also a great option.

Pattern 2: Relaxed Mode Style with Charcoal

Although charcoal is a dark color, the lightweight material prevents it from looking heavy. Pairing it with voluminous bottoms like wide cropped pants creates a more relaxed and mode-like outfit. Both sneakers and boots match well, and choosing a simple cut-and-sew top lets the coat's presence shine.

Pattern 3: Enjoying Freedom with Different Colors and Sizes

Even if you feel hesitant about the long length, you can naturally style it by rolling up the sleeves or adjusting the length of your innerwear. If you are unsure about sizing, it is also recommended to intentionally size up for a more relaxed look. The fun of finding your own style is one of the true joys of a shop coat.

Size Selection Guide: Pursuing the Perfect Fit

Although the shop coat features a relaxed, loose silhouette, the balance when worn can vary from person to person. Here, based on the brand’s unique sizing tendencies and staff try-on feedback at actual stores, we’ll explain tips on how to find the "size that fits you best."

Long lengths can seem "difficult to style" for those with shorter heights, but balancing can be achieved by rolling up the sleeves or adjusting the innerwear length. Rather than getting too caught up in details, it’s recommended to choose based on whether you feel comfortable wearing it.

Basic Guide to Sizing and Selection

While The Viridi-anne often offers generally slim-fitting items, this shop coat features a loose pattern design. It emphasizes ease of movement and a sense of airiness, with extra room in the shoulder and body width. Choosing by sleeve length and total length is key.

Detailed Try-On Report by Staff Body Type and Size

168cm Staff: Size 1 fits perfectly, but choosing Size 3 adds a slightly more relaxed feel.
180cm Staff: Size 3 gives a just-right impression. If you prioritize length, Size 5 is also okay.
174cm Staff: Tried both Size 1 and 3 — Size 1 feels neat, Size 3 feels slightly looser.

If you plan to often roll up the sleeves when wearing it, intentionally choosing a larger size can also create a stylish look. On the other hand, if you prefer a "clean" fit, choosing your true size makes it easier to maintain overall balance. Since the visual impression changes significantly when moving up or down two sizes, it’s generally better to stay within one size up or down.

Maintenance Method: Points to Note for Long-Term Use

This shop coat is characterized by the ability to enjoy its aging process, but regular maintenance can help keep it in a more beautiful state and, as a result, extend its lifespan. Here, we summarize care methods suited to the material characteristics, wrinkle prevention, and precautions during washing.

While you may want to bring out its "character," if deterioration progresses too much, it might end up looking sloppy. In such cases, it is recommended to use a cleaning mode (hand wash mode) or laundry net to minimize damage. Using a delicate clothing detergent helps maintain the fabric’s texture while washing.

Optimal Care Methods Suited to Material Characteristics

Since it can be washed at home, it can be easily cared for without being overly cautious. However, for those who wish to preserve the pigment finish as much as possible, turning it inside out, placing it in a laundry net, and using the "hand wash mode" is advisable. Avoid using a dryer as it can damage the fabric; instead, shape it and hang dry in the shade.

Points to Note During Use

Pigment processing is a surface treatment that anticipates aging, so the initial color may gradually fade over time. Whether you see this as character or deterioration depends on personal preference, but if you wish to maintain the original color tone, efforts like reducing the frequency of washing are necessary. In any case, it’s better to view this as a positive aspect of "spending time together with the coat" rather than a negative change.

Does This Shop Coat Meet True Quality Standards?

For those looking for a coat they can love for a long time, The Viridi-anne’s Pigment Printing Viera Shop Coat is more than capable of meeting expectations. Its commitment to materials and craftsmanship, excellent wearability, and design that refines a simple work coat into something sophisticated— all are elements that lead to long-term satisfaction.

For those attracted to the idea of enjoying the aging process, and those seeking a spring-summer light outerwear that balances practicality and fashion, this is a highly recommended piece. If you’re searching for a piece you can cherish long-term, it’s definitely worth considering.

Purchase Page and Inquiries: The Viridi-anne Online Shopping Guide

Our online store carries a wide range of the latest items from The Viridi-anne, including the Pigment Printing Viera Shop Coat. You can immediately check the availability of your desired size and color from the catalog below. If you have any questions regarding your purchase, feel free to contact us.

We also offer advice based on feedback from staff who have actually tried on the products, so even those who feel "a bit anxious about buying online" can shop with confidence.

The Viridi-anne item list

If you would like to check out other items from The Viridi-anne, please view the product list from the link below. In addition to coats, we also carry a wide selection of tops, bottoms, and accessories that showcase the brand’s unique style. Since new collections are often produced in limited quantities each season, we recommend checking out any items you’re interested in early.

The Merits of Buying from Our Store: Reliable Support and Physical Store Information

In addition to our online store, we also operate physical stores (Osaka and Kyoto). For those who feel "it’s hard to understand the sizing and material just from photos" or "want to try it on before deciding to buy," we recommend visiting our stores to try the coats directly. Our expert staff will use their product knowledge to thoroughly support you with concerns about materials and fit.

Visit Information for Our Physical Stores (Osaka & Kyoto)

At our Osaka and Kyoto stores, you can experience the texture and sizing of the Pigment Printing Viera Shop Coat more accurately by handling it in person.

Pre- and Post-Purchase Support from Knowledgeable Staff

Feel free to contact us for size consultations and styling suggestions before your purchase, as well as questions about maintenance methods after your purchase. Our knowledgeable staff, who have handled The Viridi-anne for many years, will fully support your fashion life.

Click Here for Online Inquiries

Feel free to contact us regarding purchases or stock availability through our online store.