In the world of fashion, there are several emerging brands that break existing frameworks with innovative approaches.
Among them, JUSTIN GALL has recently gained significant attention for its unique worldview, blending experimental artwork with high-end mode style.
Founded in 2014 by an American designer in Rome, Italy, the brand’s international background and exclusive production within Italy make it truly distinctive.

In this article, we’ll delve into how JUSTIN GALL came to be, its core philosophy, and the design principles behind its collections.
The brand has steadily built its reputation, including a successful debut physical show at Milan Fashion Week in 2022.
We’ll explore its history, creative philosophy, design characteristics, and the appeal of its latest season, "25SS."

Additionally, we’ll provide practical information on how and when you can purchase JUSTIN GALL items through our store, which will soon carry the brand.

The Story Behind the Founding of JUSTIN GALL

The Journey to Establishment

JUSTIN GALL is a fashion brand founded in 2014 by American designer Justin Gall.
Justin Gall’s life has been marked by a childhood filled with instability and a complex family environment, shaping his journey through adversity. Drawing inspiration from his experiences of "solitude" and "chaos," he pursued artistic and academic exploration, turning challenges into creative fuel.

Before becoming a fashion designer, Justin Gall built a diverse academic and artistic background in fields such as human physiology and graphic design.
By blending scientific knowledge of human anatomy and movement with artistic visual expression, his work embodies a unique biological beauty and experimental quality. His unconventional approach to fashion, distinct from traditional fashion education, results in designs that balance functionality and artistry, from material selection to silhouette construction.

At the age of 35, Justin Gall left the United States and eventually settled in Rome, Italy. Immersed in Europe’s rich fashion scene, he launched his eponymous brand, JUSTIN GALL, in 2014.
His vision was to challenge the existing fashion system and create innovative clothing while maintaining an independent identity. Rome was chosen for its deep artistic and architectural history, which resonated with his experimental sensibilities.

From Brand Launch to the Present

The official debut collection, "Absterrestrial," was unveiled for the Spring/Summer 2015 season. With production based in Italy, the collection showcased unique prints and material usage inspired by art.
From this first collection, Justin Gall’s modular design aesthetics and his ability to transform negative emotions into creative energy were already evident.

The brand’s recognition grew steadily, and by the Fall/Winter 2022 collection, it held its first physical show as part of Milan Fashion Week’s official schedule.
It’s rare for an independent American designer to be formally invited, a testament to the international acclaim for Justin Gall’s avant-garde approach.
Most recently, the "MURK" collection (Fall/Winter 2022) further deepened experiments with transformable pattern work and hand-painted techniques using water-based paints, showcasing an even greater fusion of art and functionality.

JUSTIN GALL adheres to the principle of producing all items in Italy, ensuring strict quality control.
Beyond using premium materials, the brand leverages a network of skilled Italian factories to achieve finishes akin to art pieces.
This reflects the designer’s strong desire to pursue innovative expressions that can only be realized in Europe.

The Appeal of JUSTIN GALL: Embodying Art × Mode

Creative Philosophy

One phrase that symbolizes Justin Gall’s philosophy is, "A life without Gall is a life not lived." While "Gall" in English carries negative connotations like "hostility" or "resentment," he flips this notion, believing that transforming negative emotions—those everyone fears and faces—into creative energy is key to human evolution.
This philosophy is deeply embedded in the brand’s name, reflecting a commitment to turning adversity and challenges into creative fuel rather than being defeated by them.

Themes Justin Gall explores include "survival," "adaptability," and "strangeness." By creating something unconventional in everyday life, he uncovers new values and possibilities. This is deeply tied to his childhood experiences of loneliness and fascination with chaos, expressing a worldview that steps beyond the safety of the ordinary through fashion.
In his designs, concepts like hostility or hatred are not directly depicted but are instead internalized and transformed into strength, beauty, and innovation.

Design Characteristics

One of the standout features of JUSTIN GALL is its modular design aesthetics. The brand actively incorporates detachable pockets, sleeves, and leg parts, allowing users to customize their garments based on their activities or body movements.
This approach stems from Justin Gall’s background in graphic art, where he developed a sense of "reconfiguring elements," and his knowledge of human physiology, which emphasizes harmony with bodily functions.

Another key feature is the use of experimental print and dyeing techniques.
Justin Gall’s creative process often begins with his own abstract artwork, from which he derives color harmonies and graphic patterns to apply to fabrics.
He mixes water-based paints by hand, avoiding industrial machinery, and insists on hand-painting and natural drying. This reduces water and energy consumption while creating unique, art-like textures.

At first glance, JUSTIN GALL’s items exude an avant-garde, dark-toned atmosphere, but they also incorporate sportswear functionality.
Using stretchy nylon, recycled down, and vegan leather, the designs prioritize ease of movement and comfort. Layered pattern designs allow for silhouette transformations depending on how the pieces are styled.
The "strangeness" Justin Gall refers to isn’t about radical design but rather a delicate balance of functional elements that offer wearers fresh discoveries.

Commitment to Materials

While production is based in Italy, the brand also places a strong emphasis on materials. It actively incorporates vegan leather, recycled nylon, and organic cotton to reduce environmental impact. For the Spring/Summer 2021 collection, the brand experimented with dyes derived from organic vegetables, fruits, and tea.
These efforts reflect not only Justin Gall’s artistic exploration but also the brand’s core concepts of "future orientation," "experimental approach," and "sustainability."

Additionally, by avoiding industrial machinery and relying on hand-painting and dyeing, each piece features subtly unique patterns. The brand also promotes pre-orders to minimize excess inventory and waste from mass production.
From material selection to production and sales, JUSTIN GALL maintains a sustainable and creative approach throughout the entire process.

Advocated Style

JUSTIN GALL’s collections are designed so that combining individual pieces creates new silhouettes and functionalities. For example, layering detachable pockets or hoods can enhance a streetwear look, while wearing a single piece can create an artistic mode style.
You can style an entire outfit with the brand or use its pieces as accents with your basics, adding pops of color to darker tones for versatile styling options.

Another characteristic of Justin Gall’s designs is their unisex appeal, blurring the lines between menswear and womenswear. With street and sportswear elements, the pieces are praised for being "functional and easy to move in," regardless of gender. The darker color palette also makes vibrant accents and bold prints stand out, creating an urban, cool aesthetic.

The Appeal and Key Items of the Latest Season: 25SS Collection

Highlighted Items & Lineup

JUSTIN GALL’s items generally fall within the following price ranges: jackets/bombers (outerwear) around $‌665.00–$‌997.00, knits/shirts (tops) around $‌333.00–$‌466.00, cut-and-sew (T-shirts) around $‌133.00–$‌200.00, and pants around $‌333.00–$‌532.00.
Sizes typically range from XS to XL in unisex designs, allowing for versatile styling based on body movement and personal expression.

Below, we introduce some standout items from the 25SS collection. (※Prices include tax.)

■ Jackets / Outerwear

1. OVERSIZE CROPPED BODYBAG JACKET

Price: $‌680.00
Sizes: S/M, L/XL
Colors: Ivory, Black
Features: The jacket features a layered design resembling a large body bag. It includes detachable pockets and flaps, blending urban sportswear with a mode aesthetic.

2. DOUBLE EXPANSION ANORAK

Price: $‌709.00
Sizes: M, L
Colors: Black
Features: A pullover-style jacket with an anorak shape. The silhouette can be transformed by opening or closing the front zipper. Lightweight design using recycled nylon, making it adaptable to spring and summer temperature changes.

■ Tops（Shirt・Cut&sewn etc.）

1. DENIM ZIP CARGO SHIRT

Price: $‌381.00
Sizes: M, L
Colors: Black
Features: Made from a fabric with a denim-like stiffness, this cargo-inspired design features chest pockets and zip details. It serves as a stylish accent for urban military-themed outfits.

2. GEO BASE COATED TEE

Price: $‌139.00
Sizes: M, L, XL
Colors: Stone, Black
Features: An oversized T-shirt with a unique sheen from its coating treatment. The geometric print makes a striking impression, offering versatility between mode and street styles.

3. SLUB PIQUE LONG SLEEVE

Price: $‌153.00
Sizes: M, L
Colors: Black
Features: A long-sleeve shirt made from slub yarn piqué fabric. Its soft texture and excellent moisture absorption make it a versatile lightweight layer for spring and summer. A simple yet meticulously crafted piece with attention to tailoring and cutting.

■ Pants

1. RECOIL TROUSER

Price: $‌490.00
Sizes: S, M, L
Colors: Black
Features: Trousers with unique gathers and adjustable features around the waist and knees, allowing for silhouette transformations. Perfect for creating an urban and avant-garde atmosphere.

2. CARGO FLOATER SHORTS

Price: $‌373.00
Sizes: M, L
Colors: Black
Features: Short-length cargo shorts with multiple floating pockets. Combines streetwear casualness with high-end materials, making it a versatile piece for summer outfits.

3. CARGO FLOATER FLOW TROUSER

Price: $‌490.00
Sizes: S, M, L
Colors: Ivory, Black
Features: Long trousers featuring the same "floating" pockets as the shorts. The silhouette can be transformed into wide or tapered styles with knee-length panels and drawstrings. A true representation of modular design.

All these items are designed with unisex styling in mind, showcasing meticulous attention to fabric selection and sewing techniques. By actively using recycled materials and vegan leather, and incorporating modular parts and adjustable details, this lineup fully embodies JUSTIN GALL’s signature "art × functionality."

Collection Looks

5. Purchase Methods & Our Store’s Offerings

Future Plans for Online Store & Physical Locations

In the future, our online store will also carry JUSTIN GALL items.
While the official release has not yet been announced, once the sales period is confirmed, the lineup will be made available on our e-commerce site.
We are preparing to enable purchases through the standard shopping cart function, with plans for smooth payment and delivery services.

Additionally, our physical store in Osaka will also carry select items in the future. Specific dates will be announced later, but we plan to offer opportunities to view some items in person.
In-store, you can experience the texture of materials and the intricate details of craftsmanship firsthand, allowing you to fully appreciate JUSTIN GALL’s modular parts and unique dyeing techniques.
(※For store address, hours, and other details, please refer to the fixed information section of this blog.)

6. Summary & Future Outlook

The Future According to JUSTIN GALL

As we’ve seen, JUSTIN GALL is a fashion brand born from a designer who transformed the "negative emotions" and "chaos" of an unstable childhood into energy, crystallizing unique artwork and mode style.
By blending experimental modular designs and hand-painted water-based dye techniques, the brand masterfully fuses artistic expression with high functionality, continuing to challenge the existing fashion system.

After gaining international attention at Milan Fashion Week in 2022, there is much anticipation for how JUSTIN GALL will evolve in the Spring/Summer 2025 (25SS) collection.
With new dyeing techniques and materials, we can expect even more sustainable and innovative collections.

Once the official release date is confirmed, we will share details on our online store and Osaka location’s product listings and collection pages, so stay tuned.

The theme of "creativity beyond negativity," championed by Justin Gall, offers insights not just into fashion but also into our way of life.
Beyond everyday rules and norms lies the potential for new ideas and beauty. JUSTIN GALL’s worldview allows us to experience these possibilities through clothing.
If you’re seeking a style free from conventional constraints, this brand will undoubtedly provide strong inspiration.
We look forward to sharing updates on future collections and our store’s offerings.