Introduction: Must-Read for KHOKI Fans – Full Breakdown of the 2025-26AW Collection
Starting from the 2025-26 Autumn/Winter season, we are excited to welcome the much-talked-about brand KHOKI to our store lineup. Since its founding in 2019, this anonymous design collective has captivated fashion enthusiasts both in Japan and abroad with its experimental and artisanal approach.
This season’s overarching theme is “The Visible Hand of the Maker.” In a fashion world dominated by mass production, KHOKI takes a bold stance by showcasing handcrafted details and imperfect warmth as a core aesthetic. Techniques like lace embroidery and needle punching—already gaining popularity in the 24-25AW collection—return on a larger scale. Combined with materials such as leather, denim, and wool, these delicate embellishments create a unique world where vintage sensibility meets modern edge.
The collection will be available both in our Osaka and Kyoto retail stores as well as online, offering everyone a chance to experience KHOKI’s charm firsthand.
In this article, we will not only highlight this season’s key items but also dive into the brand’s history, conceptual worldview, and exclusive insights from our in-house buyers. Whether you're already a devoted KHOKI fan or just discovering the name for the first time, we invite you to read through and enjoy the journey.
- 1 : Introduction: Must-Read for KHOKI Fans – Full Breakdown of the 2025-26AW Collection
- 2 : Welcome to the World of KHOKI: Brand Story and Design Philosophy
- 3 : 202505-26AW Collection In-Depth: KHOKI’s Challenge Through Theme, Material, Color, and Form
- ・Seasonal Theme: “The Presence of Human Hands” – A Return to Warmth in Fashion
- ・Design & Silhouette Evolution: The Contrast of Wide Shapes and Delicate Embellishments
- ・Fabric Choices & Color Palette: A Rich Tapestry of Lace, Denim, Leather, and Wool
- ・Buyer’s Perspective: This Season’s Highlights & Emerging Trends
- 4 : Current Position of the Brand: Reaffirming KHOKI's Philosophy and Evolution
- 5 : 2025-26 AW Incoming Item Overview & Pricing Guide
- 6 : Key Items by Category: Jackets / Outerwear
- 7 : Key Items by Category: Tops
- 8 : Delivery Schedule & Reservation Details
- 9 : 25-26AW Collection Look: Experience the World of KHOKI
- 10 : How to Style and Enjoy KHOKI's New Season Pieces
- 11 : Stay Informed: Purchase & Support Options at Our Store
- 12 : Conclusion: Don’t Miss KHOKI’s Hand-Touched World of AW25-26
Why We Chose to Carry KHOKI
What KHOKI values above all is a worldview where “the clothing itself speaks to you.”
Rather than spotlighting a star designer, KHOKI operates as an anonymous design collective, shifting the focus to the narrative embedded in each creation.
By placing “the visible hand of the maker” at the brand’s core, they boldly embrace handwork—such as lace embroidery and patchwork—to infuse each piece with warmth and artisanal spirit. This is exactly the kind of contemporary craftsmanship we aspire to showcase.
When you handle a KHOKI piece in person, it becomes clear how seamlessly “original design,” “craftsmanship,” and “lasting quality” merge at a high level.
KHOKI’s clothing breaks away from fast fashion, offering undeniable quality that still blends effortlessly into everyday life—what we see as a new standard for casualwear.
Within our existing lineup, KHOKI’s items stand out with a quiet strength, enriching our store’s overall aesthetic and storytelling.
Our buyer was deeply moved at the showroom—holding the garments, speaking with the designers and staff—and felt the rare human warmth and passion unique to this brand.
That, above all, is the reason we decided to carry KHOKI in our store.
Welcome to the World of KHOKI: Brand Story and Design Philosophy
From here, we’ll shine a spotlight on the brand itself—exploring the origins of KHOKI, the minds behind it, and the unique worldview that defines its identity.
Understanding this background is key to fully appreciating the 2025-26AW collection.
Portrait of Designer Koki: Background, Philosophy, and Creative Origins
Although KHOKI operates as an “anonymous design collective,” 公快 (Kouki) is often recognized as a central figure. The label differs from conventional designer-branded fashion houses, as it is built through collaborative creation among multiple creatives.
Koki graduated from an art university in Japan and has a diverse creative background that spans beyond fashion—including visual arts, music, and traditional crafts. His wide-ranging cultural exposure gives rise to KHOKI’s singular aesthetic. In interviews, he has expressed a desire to “reimagine craftsmanship outside of conventional frameworks,” a sentiment that reflects his avant-garde design philosophy.
Among his influences are global alternative culture, Japanese embroidery traditions, and the Mingei (folk craft) movement. Motivated by a vision to “merge artisanal techniques with global elements,” KHOKI incorporates vintage treatments, lacework, and other handcrafted details—reinterpreted each season in strikingly new forms. This continuous reinvention is at the heart of the brand’s allure.
Brand Origins: The Journey and Evolution of KHOKI
KHOKI was born in Tokyo in 2019, founded by a group of creatives who had already been active at the forefront of the fashion industry. Driven by a desire for a freer and more experimental space for creation, they came together to establish the label. From the beginning, the guiding principle was simple: “Let’s make the clothes we ourselves want to wear”—without overly commercial ambitions.
This mindset led to an initial collection that was, by all accounts, a form of beautiful chaos—comprised of a small number of looks and even paintings that bordered on art installations. But it was precisely that chaos, paired with artisanal craftsmanship and a focus on anonymity, that began to capture attention. Fashion media and discerning buyers soon took notice. By 2023, KHOKI had won the TOKYO FASHION AWARD, and in 2024, the brand was named a semi-finalist for the prestigious LVMH Prize, gaining international recognition.
Even as commercial opportunities and institutional recognition emerged, KHOKI made the deliberate choice to remain anonymous. In an industry where many brands lean heavily on the charisma of individual designers, KHOKI stands apart by steadfastly focusing on the inherent value of the clothing itself. This commitment to authenticity continues to shape its distinct identity.
KHOKI’s Vision: Concept and Signature Elements
At the core of KHOKI’s philosophy lies two principles: “craftsmanship that reveals the human touch” and “anonymity that amplifies the essence of the work.” The brand often revolves around themes such as:
- Craftsmanship
- The beauty of imperfection
- Mysterious negative space
- Freedom from conventional values
KHOKI’s signature design language incorporates delicate embroidery, needle punch techniques, and vintage treatments. While retaining the basic forms of familiar garments like jeans and T-shirts, the brand overlays them with art-like embellishments—creating a unique fusion of the everyday and the extraordinary.
In terms of color, KHOKI tends to avoid pure whites or bold, vibrant hues. Instead, its palette leans toward faded tones, muted shades, and dark bases accented with subtle gradients, pearls, or lace. This approach yields quietly striking visuals—never overly flashy, yet undeniably distinctive.
It’s precisely this understated uniqueness that has earned KHOKI a loyal following among fashion connoisseurs both in Japan and abroad.
【Buyer’s Experience】A Firsthand Encounter with KHOKI
When our buyer first visited KHOKI’s exhibition, the overwhelming impression was that of stepping into a contemporary art gallery. Each piece—featuring lace, patchwork, and intricate detailing—radiated the labor of countless hands. And yet, rather than feeling chaotic, the collection exuded a strange and deliberate harmony.
What struck us most were the words of the designers and staff: “Our creations aren’t finished by one person’s ideas. The process of multiple people adding their touches is what we value most.” Parts of a garment are intentionally left unfinished so that someone else can later add embroidery or lace. The resulting “shifts” or “frayed edges” from this collaboration aren’t mistakes—they’re preserved as sources of warmth and unexpected beauty.
This approach may not be efficient, and from a commercial standpoint, it’s undeniably risky. But by sticking to this methodology, KHOKI has carved out a fashion identity that refuses to conform to stereotypes. The energy and experimentation on display at the exhibition made a deep impact. It was at that moment that we knew—without a doubt—we had to bring KHOKI to our store.
202505-26AW Collection In-Depth: KHOKI’s Challenge Through Theme, Material, Color, and Form
Seasonal Theme: “The Presence of Human Hands” – A Return to Warmth in Fashion
The defining keyword for KHOKI’s 25-26AW season is undoubtedly “The Presence of Human Hands.” At its core, this theme reminds us of a fundamental truth—clothing is created by people, for people. In today’s fashion industry, where speed and mass production often dominate, this concept counters the impersonal aesthetic that has become so prevalent. KHOKI’s message is clear: mechanical perfection isn’t the only answer.
At the exhibition, what stood out most were designs that intentionally retained “traces of human touch.” Techniques like lace inlays, needle-punch embroidery, and faded dye processing were used generously, giving each piece its own personality. Though visually reminiscent of fine art, these garments remain grounded in daily wearability—casual pieces infused with artistry. That balance is what makes KHOKI’s approach truly compelling.
This theme also aligns closely with one of KHOKI’s founding principles: anonymity. Rather than placing a single star designer front and center, the brand celebrates collective craftsmanship. The garments speak for themselves, and the absence of an overt creative figure actually amplifies the mystique and emotional depth of the work. This duality—mysterious yet warm—is perhaps KHOKI’s most powerful weapon.
For 25-26AW, KHOKI intensifies its craftsmanship with more labor-intensive techniques such as needle-punch detailing and lace embedding. The result is a collection that decisively distances itself from mass-produced uniformity. For anyone seeking a meaningful reconnection with the essence of fashion, this season offers a perfect entry point into KHOKI’s philosophy.
Design & Silhouette Evolution: The Contrast of Wide Shapes and Delicate Embellishments
KHOKI excels in combining traditionally masculine wide silhouettes with delicate embellishments like lace and pearls. This approach reaches new heights in the 25-26AW collection, where oversized outerwear and loose trousers are paired with dainty lacework and asymmetrically placed embroidery.
Take, for example, a dropped-shoulder coat enhanced with intricate lace detailing—blending masculine structure with feminine softness. Weathered wool and aged leather fabrics are used to evoke a vintage mood, while the bright white of lace and the subtle shine of pearls create striking visual contrasts. This fusion of seemingly opposing elements lies at the heart of KHOKI’s creative identity and is a key reason why the brand has captivated so many fashion enthusiasts.
The pants silhouettes this season are especially diverse, featuring flared cuts and cropped lengths that maintain a wide base while feeling lightweight and dynamic. These forms enhance the movement and drape of decorative elements, making the garments even more expressive in motion. Paired simply with a plain tee or knit, each piece holds its own as a standout element in any look.
The interplay of weight and fragility, dark tones and ornate detail—this contrast defines the current KHOKI aesthetic. The collection transcends conventional fashion, offering pieces that resemble wearable works of art. If you're drawn to styles that challenge norms with poetic duality, KHOKI’s latest lineup deserves your attention.
Fabric Choices & Color Palette: A Rich Tapestry of Lace, Denim, Leather, and Wool
This season, KHOKI boldly blends a wide array of materials. Key fabrics include satin, denim, leather, wool, and flannel, complemented by various types of lace—cotton, chemical, and embroidery. These textural contrasts, layered with precision, give each garment a multidimensional and expressive character.
The color palette leans on earthy neutrals and faded greys, but is strategically punctuated with crisp whites and pearl-like shimmers. These understated highlights create a refined balance between chic minimalism and subtle ornamentation. Instead of relying on obvious color variations, KHOKI’s palette emphasizes depth and nuance—each tone feels lived-in, thoughtful, and intentional.
Also notable are KHOKI’s signature fade and damage treatments, especially on denim and leather. These details do more than alter appearance—they enhance tactile quality, evoking the softness of time-worn favorites. Combined with intricate needle-punch embroidery, every piece becomes unique. This pursuit of “no two alike” adds emotional value, resonating with fans who seek authenticity and artisanal individuality.
Buyer’s Perspective: This Season’s Highlights & Emerging Trends
Our buyer team unanimously agrees: while many brands incorporate handwork and embroidery, few do so as boldly—and tenderly—as KHOKI. The 25-26AW theme, “Visible Hands,” manifests in densely layered laces and embedded needle-punch motifs. KHOKI’s seamless embrace of genderless styling also aligns perfectly with current trends.
The ongoing fusion of “vintage meets femininity” feels more refined than ever. With embroidery and distressing now elevated to new artistic heights, the pieces appeal beyond the mode enthusiast—they also speak to streetwear lovers and classic dressers alike. This fluidity, this stylistic breadth, is KHOKI’s secret weapon.
Many items are co-created by multiple craftspeople, and that collective creativity breathes life into each garment. No two lace patterns or stitched segments are identical, lending a raw, one-of-a-kind charm. It’s this level of craftsmanship that leads us to believe—without exaggeration—that KHOKI is offering something truly singular. Once these pieces arrive in-store, we anticipate a fast-moving demand.
Current Position of the Brand: Reaffirming KHOKI's Philosophy and Evolution
This section revisits KHOKI’s brand journey and core philosophy. Founded in Tokyo in 2019, KHOKI is a relatively new brand, but its origins are rooted not in startup-style marketing ambition, but in pure creative drive. Formed by an anonymous design collective, KHOKI is distinct in the fashion industry for placing the focus entirely on “the clothing itself” rather than on celebrity designers or personal charisma.
At its core is a consistent belief in “visible craftsmanship”—a philosophy that predates its adoption as a seasonal theme. In a world dominated by mass production, KHOKI deliberately chooses time-consuming craft techniques and avoids putting designer identities at the forefront. This results in a unique storytelling presence that stands out on its own.
The brand has recently begun to gain international recognition, including being named a 2024 LVMH Prize semi-finalist and winning the 2023 Tokyo Fashion Award. Despite these accolades, KHOKI remains anonymous and committed to collective creation. This stance is often described as “refreshing” and “mysterious,” and continues to expand its fanbase organically through word-of-mouth and social media.
KHOKI is not only about avant-garde design—it plays a leading role in reviving artisanal and traditional techniques in modern fashion. That position becomes even more apparent in the 25-26AW collection, which is poised to inspire new directions across the fashion landscape.
From 2024-25AW to the Present: Deepening of Themes
The 2024-25AW collection already spotlighted KHOKI’s unique craftsmanship with lace and embroidery. However, this season sees that attention to detail elevated further—techniques have scaled up, and the refinement is more pronounced. For example, lace insertions, which were previously used as accent points, now cover larger areas, transforming entire garments.
Additionally, there’s a clearer emphasis on gender-neutral design this season. Garments like pants and coats, traditionally associated with masculine styling, now incorporate feminine elements such as pearls and floral embroidery. This unisex direction mirrors global fashion’s ongoing embrace of “gender freedom,” which KHOKI interprets through its own lens.
The brand continues to pursue its founding ideal of creating pieces that feel grounded yet possess the aesthetic of art objects. With the 25-26AW collection, KHOKI appears to be reaching a new level—proposing fashion not just as clothing, but as a medium of creative expression.
2025-26 AW Incoming Item Overview & Pricing Guide
Intro: Price Range and Sizing Structure
KHOKI’s collections are built on basic silhouettes enhanced with sophisticated craftsmanship and intricate lace embellishments. Price-wise, denim pants typically range from $331.00 to $397.00, while jackets and coats fall between $529.00 to $661.00.
Sizing generally follows a 1/2/3 format. Many items feature relaxed silhouettes, so customers may find they can comfortably size down. Pants, in particular, tend to have roomier hips and thighs, allowing the lace and embroidery details to shift visually with movement.
While some may worry that highly crafted pieces could be hard to style, KHOKI’s items integrate surprisingly well into everyday looks. A loose top with slim pants? Perfect. A wide-leg bottom with a clean tee? Equally striking. This is a brand that thrives on contrast and creativity, offering incredible flexibility for self-expression.
Key Items by Category: Jackets / Outerwear
Vintage-effect puffer jacket
Item No: 25fw-jk-07 / Price: 136,000 JPY / Sizes: 2,3 / Colors: Beige, Black / Expected Arrival: August–September
This high-insulation puffer jacket features the brand’s signature vintage-effect finish.
Embroidered details on the front are a notable feature.
Vintage-effect embroidered jacket
Item No: 25fw-jk-02 / Price: 110,000 JPY / Sizes: 2,3 / Colors: Black, Red / Expected Arrival: August–September
This jacket features the same vintage processing as the puffer model above.
Highlighted by embroidery and patchwork on the front.
Key Items by Category: Tops
Vintage-effect checked shirt
Item No: 25fw-b-03 / Price: 59,000 JPY / Sizes: 2,3 / Color: Black / Expected Arrival: July–August
A checkered shirt designed to look as though multiple patterns were fused together with asymmetric tailoring.
Features vintage fading effects and weathered tones throughout.
Applique-detail shirt
Item No: 25fw-b-01 / Price: 52,000 JPY / Sizes: 2,3 / Color: White / Expected Arrival: July–August
This striped shirt, detailed with lace applique, stands as an iconic item of the season.
The dimensional applique design on the front offers a strong visual impact.
Key Items by Category: Pants
3D cutting denim pants
Item No: 25fw-p-02 / Price: 41,000 JPY / Sizes: 123 / Colors: Indigo, Black / Expected Arrival: July–August
These denim pants feature KHOKI’s original 3D cutting that creates a rounded silhouette.
Flared slightly at the hem, offering a reimagined take on a wardrobe staple.
Gather-detail pants
Item No: 25fw-p-03 / Price: 56,000 JPY / Sizes: 2,3 / Color: Black / Expected Arrival: July–August
Designed with gathered detailing from the pockets, creating a distinctive silhouette.
Gently tapered toward the hem for a clean and structured finish.
Delivery Schedule & Reservation Details
The 2025-26AW collection will arrive in multiple drops between July and September. The first wave includes shirts and pants, with jackets and outerwear following in the second wave. All items will be available both at our Osaka and Kyoto physical stores as well as online.
In-store shoppers can try on pieces in person—a great way to appreciate the subtle textures and lace placements that photos alone can't capture. For those ordering online, please refer to individual product pages for reservation status and item-specific notes.
If something catches your eye, we recommend acting early as quantities are limited.
25-26AW Collection Look: Experience the World of KHOKI
This section offers a brief introduction to styling ideas inspired by the official KHOKI lookbook. From the tactile sense of craftsmanship conveyed through each photo to the way lace details sway with the model's movements, every shot reveals a wealth of inspiration. We encourage you to explore these visuals as a reference to expand your imagination and elevate your own styling with KHOKI.










How to Style and Enjoy KHOKI's New Season Pieces
Our Recommended Styling with KHOKI
We highly recommend styling that juxtaposes contrasting elements such as "workwear × lace" or "vintage × pearls".
For example, pairing a faded wide-leg denim with a delicate lace top, and finishing the look with rugged military boots will bring out KHOKI’s unique charm.
Try balancing silhouettes by matching oversized outerwear with fitted bottoms, or flared pants with cropped jackets. While the lace and pearls may evoke a feminine tone,
the muted colors in KHOKI's palette make it easy to incorporate bold accent colors through accessories.
This styling approach naturally leans into a genderless aesthetic, allowing individuals to express themselves freely regardless of gender.
Our staff has also tried styling these pieces and commented that KHOKI’s pieces pair surprisingly well with existing wardrobes and expand one’s fashion possibilities significantly with just a single item.
For Existing Fans: How to Mix with What You Own
If you already own KHOKI pieces, incorporating new season items will further enhance your layered styling options.
Combine past season’s vintage-inspired jackets with this season’s lace-embellished pants, or pair needle-punched shirts with previous flared trousers for an evolved tonal-on-tonal look.
KHOKI’s consistent brand philosophy allows older pieces to naturally blend with new releases. While each season introduces fresh materials and craft techniques,
the overall aesthetic remains cohesive. If you want the new designs to stand out more, try styling them with plain, minimalist items for contrast.
The joy of styling KHOKI lies in discovering your own expression of “visible craftsmanship”—a concept that transcends fashion trends.
Stay Informed: Purchase & Support Options at Our Store
For those eager to get the latest KHOKI pieces or dive deeper into the collection, here’s how to stay connected with us through our exclusive support system. Whether it’s through our online store, physical locations, or social media, you’ll find plenty of helpful resources.
Get the Latest Info & Make the Most of Our Online Store
Follow us on Instagram, Twitter, or sign up for our newsletter to receive updates on new arrivals and events.
Since KHOKI often produces limited quantities, staying connected helps you secure items before they sell out.
Our online store is available 24/7 with multiple payment options including credit cards and online services.
We also offer international shipping to support KHOKI fans worldwide. With clearly stated return and exchange policies,
you can shop confidently even if sizing concerns arise.
Experience the New Collection at Our Osaka and Kyoto Stores
If you'd prefer to see the pieces in person, we invite you to visit our Osaka or Kyoto locations.
KHOKI’s lace and embroidery details, as well as unique fabric textures, are best appreciated in person.
Our knowledgeable staff can provide styling advice, sizing help, and care instructions.
Trying pieces in-store may lead to new styling discoveries you wouldn’t find online.
Conclusion: Don’t Miss KHOKI’s Hand-Touched World of AW25-26
KHOKI’s 25-26AW collection boldly yet delicately expresses the theme of “visible craftsmanship”.
In an age dominated by digital uniformity, KHOKI embraces the imperfections of handwork and vintage textures as subtle resistance to mass production.
The true charm of KHOKI lies in reimagining handcraft through everyday casual wear. What may seem bold—like lace and embroidery—integrates seamlessly into your daily outfits once worn.
Combined with its genderless approach, this collection offers a broad spectrum of styling potential.
KHOKI’s originality transcends fashion, resonating with broader art and cultural sensibilities.
Its growing acclaim is undeniable, and this season is sure to draw even more admirers.
We invite you to step into KHOKI’s world and experience its creative universe for yourself.
Inquiries about available shops and items
All the items introduced in today's blog are available at FASCINATE_THE R (Osaka Nishi Shinsaibashi) and FASCINATE KYOTO. If you have any questions about the items, please feel free to contact us.
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FASCINATE_THE R
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- ADDRESS
- 1st Floor, Business Building 1-5-25 Nishishinsaibashi, Chuo-ku, Osaka-shi, Osaka
- HOURS
- 12:00 NOON to 8:00 PM [JPT]
- TEL
- +81(0)6-6210-5536
FASCINATE KYOTO
- POSTAL CODE
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