Today we would like to write a column focusing on Yuta Hosokawa, the designer of "", which is a popular brand at The R(Osaka Minami Horie).

For those of you who have recently become acquainted with our shop, you may be wondering why ©SAINT M×××××× is available at a mod-taste store in black.

There is a various reason, but we will explain this later.

First, we would like to introduce the career of Yuta Hosokawa.

Career of Yuta Hosokawa

Born October 27, 1982, in Osaka Japan.

After graduating from Mode Academy in 2003 as a stylist, he founded S’exprimer in 2004.

It features a slim style and a stylish silhouette that combines sexiness and elegance. The design that is ahead of the times is popular and has become a hot topic.

Started READYMADE in 2013.

At the time of establishment, they only sold type 1 remake bags.

Since it was first sold at MAXFIELD, a famous select shop in Los Angeles, USA, this brand has become even more famous and popular.

It is now available in select shops in Japan.

In terms of collaboration, they have developed collaborations with well-known brands such as OFF-WHITE, Chrome Hearts, Fear of God, and Yohji Yamamoto, which are also available in our shop.

Then in the fall of 2020, he launched a new brand "©SAINT M××××××" with Cali Thornhill DeWitt based in Los Angeles.

In the first season, all select shops sold out immediately, and it became a popular brand.

We featured Cali Thornhill DeWitt's background on our previous "[Staff Column] ©SAINT M××××××(SAINT MICHAEL) Designer：Who is Cali Thornhill DeWitt？", so check it out.

The origin, S’exprimer.

It is a brand that is not well known to those who know Yuta Hosokawa through READYMADE and ©SAINT M××××××.

Soon after graduating from Maud Gakuen, he was approached by his friends from his school days and started this brand.

The "unadorned elegance" created from the delicate approach brought together the view of the world of sexual pretension, and the sexiness that transcends gender was presented as the "to be fascinated" symbol.

Hosokawa, who wanted to become a cartoonist in his childhood and was good at drawing, started to learn design by himself and also worked on tailoring and sewing.

This item is from the DESTROY series, which has been hand crushed and dirtied, as well as used clothes.

Especially popular among them, denim shirts and denim pants have become one of the masterpieces.

Our shop began handling this item in the fall and winter of 2011, and there were many popular items such as tailored and high neck down jackets, etc., showing that it was a hitmaker that produced popular works from that time.

In addition, the S’exprimer UNDERWEAR series, which specializes in underwear, produced a “dressy underwear ” that produces a tight silhouette and beautiful drapes through unisex development and was very popular among many people who bought multiple items.

At that time, tight lines were the mainstream, and the silhouette changed with the times, but the attitude toward manufacturing is similar to that of READYMADE and SAINT M×××××× which are developing now.

2013: READYMADE was established.

When the activity of S’exprimer became stable, the military item was disassembled in a sense close to a hobby, and a hand-sewn teddy bear was created.

This became the starting point of READYMADE, which was the first film he made, and he started making bags using the same technique in 2013.

The READYMADE concept is:

Under the concept of "Its theme is the existing order and concept, and the concept of denial, attack, and destruction against common sense, and contains antithesis against ready-made products."

Dismantling, destruction, war is over! Denying military items that can be said to be symbols of wars and conflicts in the chaotic situation on the earth. If you want it.

The vintage item has been dismantled and reconstructed into over 100 patterns.

The identity is also made with a severe irony to the authority, tradition, and status of the bag.

As an up cyclists brand, it is an up cyclists brand that uses vintage military fabric, circulates items that are originally discarded as unnecessary items, and develops apparel and accessories that have been reborn as a new form.

Along with the anti-war message, the new value-added to the disposable vintage duffel bags and tents also reflects the message of mass production.

Since we handled S’exprimer in our shop and the office was close, around March or April 2013 Hosokawa came to the store and brought back a READYMADE bag before it went on sale as "I'M MAKING A BAG LIKE THIS, BUT WOULD YOU LIKE TO LEAVE IT?".

The hands are very busy, and the same type as this one is not available later, so it is a very rare work.

Later, it developed a series of clothing items and quickly became a world-class brand.

©SAINT M×××××× (SAINT MICHAEL) is a brand which is popular now and is being talked about all over the world.

"S’exprimer" and "READYMADE" were introduced above.

The new brand "©SAINT M××××××" was born from the experience cultivated there.

Featuring graphic prints and a real vintage feel, it has been gaining support from many celebrities and celebrities and continues to increase its fans.

We've talked about it on Twitter and Instagram in our company, but it seems to be spreading to celebrities overseas one after another.

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If shops handling our company start selling it, it will be sold out immediately both at the store and by mail order. This is a popular brand now.

The works are full of the designer Hosokawa's attention to reproducing a real vintage feel, such as the round body, the manual processing process, and the dry finish with a large drum tumbler.

The print that has been incorporated into almost all works can be worn for a long time by using a special printing method and dye that does not fade or deteriorate while producing a worn-out texture with the fluff on the surface of the fabric and cracks in the print part in daily use.

The more you wear them, the more you will become attached to them.

The items from the 21 SS collection are still in stock, but sales of Model 1 are scheduled to start in June.

And from July, the 21-22 AW collection will be available.

I can't take my eyes off it yet!

We hope you can look forward to the information of new releases.

As an aside, from Tuesday, June 8, 2021, to Saturday, June 26, 2021, Yuta Hosokawa's first solo exhibition will be held at Kaikai Kiki Gallery in Tokyo, hosted by a close friend Takashi Murakami.

If you live nearby or are available, why don't you take measures to prevent infection of COVID-19 and go to see it?

If you watch the work, please tell us about it!

Why does The R handle ©SAINT M×××××× (SAINT MICHAEL)?

As you can see from the above, we have been dealing with S’exprimer in our shop since we were friends, but we started dealing with S’exprimer because we were classmates from our school days.

At that time, I also graduated from the stylist department and spent the same time.

I remember that Mr. Hosokawa always drew pictures such as Dragon Ball. lol

Also, I personally like street clothes, so I thought I could make a different proposal from before in The R, so I started handling ©SAINT M××××××.

Hosokawa sometimes comes to The R, so if you're lucky, you might be able to meet him!

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