Today, we’re taking a closer look at VEJA’s popular “CAMPO” sneakers—available now at FASCINATE_ANNEX, FASCINATE_THE R (Osaka Shinsaibashi), and FASCINATE_KYOTO (Kyoto Kawaramachi). This pair is a perfect harmony of ethical production, refined design, and everyday comfort.

Click here for the product list of Campo.

About VEJA: The French Brand with a Purpose

Founders’ Vision

VEJA was founded in 2004 in France by Sébastien Kopp and François-Ghislain Morillion. The name “VEJA,” meaning “look” in Portuguese, reflects the brand’s commitment to transparency—urging consumers to “look” beyond the product and into how and where it’s made.

Deep Commitment to Sustainability

・Eco-friendly materials: VEJA uses organic cotton, wild rubber from the Amazon, recycled PET bottles, and chrome-free leather.
・Fair Trade practices: VEJA directly contracts organic cotton farmers and rubber tappers in Brazil, paying fair prices to support local economies.
・Transparent production: VEJA discloses information on who, where, and how its shoes are made.
・Minimal marketing: Rather than spending heavily on ads, the brand invests in material quality and fair labor compensation.

This philosophy has earned VEJA global admiration, particularly among environmentally conscious individuals.

Why the VEJA CAMPO Is an Iconic Model

Minimalist Yet Sophisticated

This versatile design matches well with denim, tailored trousers, skirts, and even office wear—making it a truly multi-purpose shoe.

Comfort-First Construction

Despite using high-quality leather, the CAMPO sneaker remains lightweight. The cushioned insoles provide lasting comfort, and the leather molds to the feet over time, allowing wearers to enjoy the beauty of natural aging.

What Is Chrome-Free Leather?

Traditional tanning methods often rely on chromium—particularly hexavalent chromium, which is hazardous to both people and the environment. VEJA’s chrome-free leather avoids this harmful process, greatly reducing toxic waste and enabling safer biodegradation after disposal.

Beyond Leather: VEJA’s Holistic Approach

・Outsoles use 20–40% wild Amazonian rubber.
・Linings feature 100% recycled polyester.
・Laces are made of 100% organic cotton.
All components reflect the brand’s unwavering focus on sustainability.

Global Celebrity Endorsements

VEJA’s design and mission have attracted numerous high-profile fans.

・Emma Watson frequently wears VEJA, aligning with her environmental values.
・Meghan Markle was seen wearing VEJA sneakers during a 2018 royal tour in Australia—causing an immediate spike in demand.

Empathy for the philosophy

Influencers, models, and sustainability advocates across the globe continue to support the brand, not just for trend value, but for long-term wear and philosophy.

Staff Size Reviews for VEJA CAMPO

If you're unsure about sizing, here are real-world reviews from staff members:

Male staff's Size

・Usual Size: 26cm (same for adidas Stan Smith)

・Instep height: Standard

・Foot width: Standard

・Toe area: Standard

・Worn size: 41 / 26cm

・Fit impression: True to size

Female Staff's Size

・Usual Size: 23.5cm (same for adidas Stan Smith)

・Instep height: Slightly roomy

・Foot width: Slightly roomy

・Toe area: Slightly roomy

・Worn size: 38 / 24cm

・Fit impression: Slightly large

Staff Wear Review

Compared to Stan Smiths and other shoes, the fit and comfort are excellent, and we believe your regular size should work just fine.

As the fit is snug and Japanese sizing does not offer half sizes, we recommend going up to size 42 (27cm) if you normally wear 26.5cm.

Going down to 41 (26cm) may feel tight due to the overall snug fit of the shoe.

A staff member who normally wears 23.5cm felt tightness in size 37 (23cm), but found size 38 (24cm) more comfortable with a slight amount of room.

If you have slightly wider feet or want to adjust the fit with insoles, we also recommend sizing up by half.

VDoes EJA Campo runs big or small?

Based on the above staff wear reviews and feedback from customers who tried them on in-store, while there are individual differences, the sizing of the VEJA CAMPO generally feels true to size or slightly small, so we recommend choosing your regular size or going up by half a size.

If you are not sure when to choose a size, please refer to the VEJA Size Guide (with staff reviews) which compares standard models.

Click here for the product list of Campo.

Here is the product list of VEJA.