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AHIrAIN
AHIrAIN is a brand founded in 2016 in Tuscany, Italy, originating from the renowned factory Pellemoda. Established by young entrepreneurs, AHIrAIN is built on the core concept of "the fusion of fashion and technology," offering a modern and refined aesthetic. Initially launched as a womenswear label, the brand has since expanded into menswear, further broadening its creative vision. The design philosophy of AHIrAIN revolves around "aesthetic essentialism," rooted in in-depth research on garment construction. This often includes elements like oversized silhouettes. Distinctive design details - such as the patented one-touch "AHIRAIN BUCKLE" and "Ghost Quilting," which uses embossing instead of stitching to create a three-dimensional effect - underscore the brand's innovative approach. A strong emphasis is also placed on lightweight construction throughout the collections. A major appeal of AHIrAIN lies in its use of innovative, high-quality materials. One standout is THINDOWN, the world's first real down in sheet form. This material retains warmth while being thin and resistant to shape deformation, making it a signature fabric of the brand. Other proprietary technical fabrics - such as ripstop nylon and technical canvas - are also widely used. These materials, combined with meticulous construction, provide garments with features such as water repellency, waterproofing, lightweight comfort, and insulation capable of withstanding temperatures as low as -10℃. AHIrAIN's garments are designed for the "universal traveler," offering both high functionality and strong visual appeal. With the technical know-how of its factory roots and an ongoing commitment to innovation in materials and design, AHIrAIN is redefining the value of outerwear in the contemporary fashion landscape.
FASCINATE is an online store where you can purchase popular AHIrAIN items.
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