Omar AfridiAuthorized Store

Omar Afridi is a unisex brand by two Japanese, Tensou Ichimori and Jun Kikuta, rebranded from its predecessor brand "LEON BARA" and re-launched in 2019-20AW (autumn-winter) under the name of its founder, Omar Afridi.
Based in London, the brand proposes the seemingly opposing concept of "Primitive Mode" built from the brand concept of "Human striving and Achievement".
Interests and perspectives from different angles clash and react to each other, and create products according to each season's concept based on the underlying values that the brand shares.
The brand pursues the relationship between craftsmanship and materials through creation, adding elegance and a bit of playfulness to standard items such as shirts, jackets, and denim, and creating designs that are constructed by carefully considering the elements of coexistence between people and clothing, and incorporating them into high-quality, unique fabrics carefully selected in Europe and Japan.