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doublet
Founded in 2012 by designer Masayuki Ino and pattern maker Takashi Murakami, doublet reimagines everyday basics with sudden, humorous twists it calls, wear with discomfort. These playful disruptions - visual gags, odd deformations, layered embroideries, and conceptual graphics - invite viewers to rethink the familiar. Early acclaim in Japan, including the Tokyo New Designer Fashion Grand Prix, led to global fame when doublet became the first Asian label to win the LVMH Prize Grand Prix in 2018. That milestone cemented its reputation for material innovation and narrative-driven design. doublet's collections experiment with recycled fibers and bespoke concept fabrics that challenge conventional aesthetics while underscoring sustainability. Deconstructive pattern work dismantles and recombines garment parts, often referencing vintage wear, punk, street, and otaku culture, as well as themes of diversity and technology. Runway shows serve as living manifestos - mixing comedy, theater, and tech like reverse playback or virtual humans - to blur the line between presentation and performance.
FASCINATE is an online store where you can purchase popular doublet items.
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