Introduction: Continuing the Legend, Now
Starting with Spring/Summer 2026 (26SS), FASCINATE will begin carrying “mastermind JAPAN / MASTERMIND WORLD”.
In Vol.1, we explored “the history the brand has walked,” and in Vol.2, we followed “its dedication to materials and the differences between mastermind JAPAN and MASTERMIND WORLD.”
2026 Spring/Summer Episode:Epilogue Volume.1
In this final installment, we’ll put into words why this brand hasn’t ended as a “legend of the past,” but remains at the center of global excitement today—and why FASCINATE, rooted in Osaka and Kyoto, carries mastermind.
Support from overseas artists and the K-POP scene, and craftsmanship backed by Japanese artisanal techniques.
Let’s take a look together at mastermind “today,” where the world and Japan intersect.
New Arrivals from mastermind
1. A Presence That Expanded Even Further After the Comeback
“Mastermind was just a one-time boom.”
If that’s how you feel, your impression may be a bit stuck in the past. In fact, after its return, the brand has regained its energy on yet another level.
Most telling is how globally recognized figures and creators naturally incorporate it—from private moments to public appearances. With that visibility as a catalyst, past archives and collaboration pieces are once again drawing attention.
For younger generations, it’s being rediscovered as “something to own someday,” and the brand has shifted from an “icon of a limited scene” to one discussed within a much broader culture today.
Modern fashion icon Travis Scott frequently wears mastermind archive and collaboration pieces both privately and on stage.
By appearing on him, past masterpieces have surged in value in the North American resale market as “Grails,” returning as a renewed symbol of aspiration for younger generations.
mastermind JAPAN 2026 Spring/Summer Look
MASTERMIND WORLD 2026 Spring/Summer Look
In Asia, next-generation stars such as G-DRAGON (BIGBANG), members of Stray Kids, and Thailand’s national star Bright Vachirawit are also newly embracing the brand as part of their fashion.
Once known as the “charismatic icon of Ura-Harajuku,” the brand has now evolved into a “shared language of global youth culture” that connects young people worldwide.
2. An “Inevitable” Connection with Osaka and Kyoto
The significance of FASCINATE carrying mastermind goes beyond simply “because it’s popular.”
When talking about mastermind’s “black” and its devotion to “Japanese craftsmanship,” the cultural backdrop of Osaka and Kyoto carries a compelling weight.
■ The Depth of “Black” Taught by Kyoto’s Kuro-zome Dyeing Culture
In Kyoto, a culture of dyeing black—represented by kuromontsuki—has long been rooted in the region.
Techniques passed down over time have transformed black from a mere color into an expression with depth and dignity.
Mastermind’s “black,” too, is not simply a dark shade, but something that exists through materials, construction, and even atmosphere.
Kyoto’s culture of black provides a concrete backdrop that helps put that value into words.
■ A Mindset of Craftsmanship Supported by Weaving and Finishing Traditions
Kyoto is also known for its weaving culture, and for a foundation where value is built through accumulated process and precision.
This kind of craft mindset feels highly compatible with mastermind’s stance of “translating Japanese techniques into clothing.”
Because FASCINATE is based in Kyoto and Osaka, we can introduce mastermind not as a fleeting trend, but as a brand with a meaningful background. This “narratable closeness” is exactly why carrying it feels inevitable.
Find the Real Thing at FASCINATE
Across three installments, we’ve shared the appeal of mastermind JAPAN / MASTERMIND WORLD.
Clothing you wear after understanding its background should carry a weight and an uplift that goes beyond being just an item.
Please experience the allure of mastermind at FASCINATE in-store or online.
We sincerely look forward to welcoming you.