Today, we bring you a review of the NOUSAN 25SS collection.

NOUSAN is a brand known for creating garments with a nostalgic aura, reminiscent of Japan's rich history, emphasizing the textures and feel of carefully selected fabrics from Japan and abroad. Each step of the process—from design to pattern making, sewing, and dyeing—is meticulously handcrafted in their atelier, showcasing the charm of full-fledged handmade craftsmanship.

This review focuses on the NOUSAN 25SS collection, available at FASCINATE THE_R (Osaka Shinsaibashi).

Let's explore the latest collection from various perspectives, including its theme, features, designs, and materials, to uncover its appeal.

Theme of NOUSAN 25SS: The Meaning Behind 「Prayer」

The theme of NOUSAN 25SS is "Prayer." In a world constantly affected by conflicts and natural disasters, 「Prayer」 has remained a deeply intertwined part of human life from ancient civilizations to modern times.

The designer, having experienced a major earthquake firsthand, observed how people across nations and religions turned to prayer for solace and peace during crises. This realization led to the choice of 「Prayer」 as the theme for this collection.

From wishing for family safety to community recovery, the collection reflects the designer’s own prayers for tranquility and safety, expressed through garments that symbolize "prayer."

Key Features of NOUSAN 25SS: Comfortable Garments for Japan's Summers

Staying true to the theme of "prayer," NOUSAN blends sacred and exotic vibes into its textiles, maintaining a balance with the brand's signature shamanistic elements.

The collection introduces new ventures, showcasing the brand's evolution.

The collection features relaxed-fit shirts, pants, and short-sleeve and shorts sets designed to suit Japan's hot and humid summers, catering to the lifestyle needs of Japanese people.

The designs incorporate a sense of cleanliness and gentlemanly elements into the loose silhouettes, showcasing the brand's remarkable creative abilities.

While adhering to NOUSAN's existing design and garment patterns, the 25SS collection clearly demonstrates the brand's commitment to upgrading details and exploring new clothing developments.

The designer's relentless pursuit of excellence and passion for clothing are powerfully conveyed through the 25SS collection.

Designs Inspired by Ancient Attire for 「Prayer」

The designs of NOUSAN 25SS draw inspiration from the attire of individuals deeply connected to "prayer," such as priests, monks, and shamans, who serve in places of worship.

For instance, the draped fabric and formal silhouettes found in the robes ("Hōe") and vestments ("Kesa") worn by monks commonly seen in Japan have been reimagined with the brand's unique sense of balance, creating pieces that are both nostalgic and modern.

Furthermore, the brand concept of NOUSAN, which emphasizes "simple garments designed to be worn for a long time," is deeply embedded in the designs of the 25SS collection.

Among the NOUSAN jackets, the standout piece "4 Button Jacket / Dusk" embodies a unique originality by blending a simple design with elements reminiscent of ancient individuals offering "prayers," the theme of the 25SS collection.

The theme of "prayer" for 25SS, combined with the basic essence suggested by the distinctive naming of "dusk," creates a serene and profound ambiance, as if calming a raging flame.

This unique texture is inspired by everyday landscapes, social conditions, and vintage photographs, brought to life by the designer's rich sensibility and exceptional expressive skills, eloquently conveying the 25SS theme of "prayer."

Materials and Fabrics That Reflect the Theme in Depth and Diversity

<

NOUSAN incorporates new fabrics and unique dyeing techniques into its collections each season.

This reflects the brand's emphasis on the texture and selection of materials during the garment production process.

The brand's proprietary fabric dyeing process is entirely handcrafted, creating unparalleled individuality.

This imperfect beauty and refined texture cannot be replicated through machine sewing or mass production.

For the 25SS collection, NOUSAN primarily uses natural materials such as linen, cotton, and silk, ensuring comfortable wear during summer.

These materials are ideal for Japan's humid summer climate, making NOUSAN 25SS garments cool and pleasant to wear.

Additionally, textures inspired by visuals such as cracked earth, shattered windows, and damaged buildings seen during earthquakes are expressed in the fabrics, deeply and multifacetedly reflecting the theme of "prayer."

The garments feature rough textures overall, exuding an ethnic atmosphere reminiscent of the worn attire of priests, monks, and shamans, while still showcasing the unique appeal of linen fabric.

Furthermore, high-quality lightweight linen is meticulously hand-dyed by skilled artisans in Kyoto, creating intricate patterns with advanced techniques.

The random patterns created through this hand-dyeing process exhibit a vibrant dynamism, infusing each garment with unparalleled charm.

Additionally, NOUSAN employs partially heat-sensitive threads that shrink when exposed to heat, applying a heat-felting process to create unique textures and unevenness known as "shrink processing," showcasing their exceptional tailoring techniques.

The resulting fabrics radiate an overwhelming presence, adding greater depth to NOUSAN's garments.

The materials and fabrics used in the 25SS collection continue to undergo research and development, promising exciting expansions in future seasons.

This article provided a multifaceted introduction to the appeal of the NOUSAN 25SS collection.

Has it heightened your expectations for NOUSAN's world and the 25SS collection?

Each NOUSAN item is meticulously handcrafted with care.

Additionally, the brand is hosting a pop-up and preorder event in Nagoya—be sure to visit if you're interested!

Experience the designer's passion firsthand by touching the textures and fabrics at the store.

We look forward to welcoming you.

More from NOUSAN